Term
| communication is the process through which social institutions and the norms and customs embedded in these institutions are created an maintained. |
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| A person has an experience, reflects on that experience, draws some conclusions about the lessons to be drawn from that experience, and then uses those lessons as part of his or her basis for reactions to future experiences |
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| Experiential learning theory |
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| Students measure themselves against others in assessing the appropriateness or acceptability of their own behaviors |
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| A personality trait associated with the need for novel, complex, ambiguous, and emotionally intense stimuli. |
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| The process of purposely designing and implementing a media message to both entertain and educate to increase audience members' knowledge about an educational issue, create favorable attitudes, and change overt behavior. |
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| A type of research that is conducted while an activity, process, or system is being developed or is ongoing to improve its effectiveness |
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| The degree to which the effects of a program continue after the intervention ends. |
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| The time taken to build a sizeable and dedicated audience for a new media program. |
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| A branch of philosophy concerned with the principles of right or wrong in human conduct. |
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| Fine tunes messages to fit the needs of the targeted audience |
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