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Com 300
Methods and stats
37
Communication
Undergraduate 3
12/14/2015

Additional Communication Flashcards

 


 

Cards

Term
Inferential Statistics 
Definition
Make an inference about a population from a sample
Term
Descriptive Statistics
Definition
numerical characterizations that describe data 
Term
Hypothesis Testing
Definition

 

logic of testing, sampling distribution of null hypothesis

Term
What does sampling error mean
Definition
when we rely on random samples to draw a conclusion about populations 
Term
Null hypotheses
Definition
states that in the general population there is no relationship, change, differnece
Term
Alternative hypotheses
Definition

 

The alternative hypothesis, denoted by H1 or Ha, is the hypothesis that sample observations are influenced by some non-random cause.

Term
4 steps of hypothesis testing
Definition

1. statistical reasoning allows calculating the probability that

observed differences (e.g., between means) are due to error

2. if this probability is low, we can assume this is not due to error

3. we reject the null hypothesis, and accept the research hypothesis

4. what is the probability that differences that are large are just sampling error

Term
Type I Error
Definition
Rejecting null hypothesis when is reality the null hypothesis was true
Term

 

Type II errors

Definition
Accepting null hypothesis that should be rejected in reality the null was NOT true
Term
Statistical significance
Definition

 

.05

Term
what makes a result statistically significant?
Definition

Having a p value that excessed the critcal vaule p < .05


Term
One-tailed Hypothesis test
Definition

 

A statistical test that takes the probability level to reject the null from the area under one tail of the sampling distribution

Term
Two-tailed Hypothesis
Definition

 

Takes the probability level required to reject a null hypotheses from the areas under both tails of a sampling distribution's curve

Term
Chi-Squared Tests:
Definition

 

two categorical variables (e.g. is watching soap operas (yes/no) related to using facebook (y/n)?

Term
Definition of chi squared. What are the assumptions that need to be made for chi squared tests?
Definition

 

assess the differences between two or more independent groups with frequencies ranging through small and large. It can perform operations with frequency data that are analogous in function and complexity to single-factor and multiple-factor analysis of variance. Commonly used for frequency differences.

Term
T-Tests
Definition

small samples, 2 means, 30 or less. suppose you want to test a hypothesis comparing means for two groups. -for example, is the average com exam score for females different from the average for males, independent samples t-test

-dependent variable must be interval or ratio

-(2 groups only) Independent variable, interval or ration DV (e.g. does taking COM 300 (y/n) relate to your future income in dollars?


Term
Deterministic Relationships
Definition
between doing one thing always leading to one thing
Term
statistical (probabilistic) relationships
Definition
One thing probably leads to one thing.
Term
Postive relationship in a scatterplot
Definition
Up and to the right
Term
Negaitive relationship in a scatterplot
Definition
Down and to the right
Term
Correlation, what is it?
Definition

 

-a correlation of 1 indicated that there is a perfect linear relationship between the two variables ( as one variable increases, the other increases)

-a correlation of -1 indicates a perfect linear relationship also, but the relation ( As on increases, the other decreases)

 

-0= No relationship

Term
a correlation of 1
Definition

 

indicated that there is a perfect linear relationship between the two variables ( as one variable increases, the other increases)

Term
a correlation of -1
Definition

 

indicates a perfect linear relationship also, but the relation ( As on increases, the other decreases)

Term

 

a correlation of 0

Definition

Means that there is no relationship


Term
What is a correlation coefficient - what can be its range of values?
Definition

The quantity r, called the linear correlation coefficient, measures the strength and 
      the direction of a linear relationship between two variables. 
The linear correlation
       coefficient is sometimes referred to as the Pearson model. 


Ranges are 1 to -1.

Term
Know properties of the correlation coefficient (e.g., doesn’t matter if units of measurement are changed, only measures linear relationships).
Definition

 

All other units of measuments gets calucated out you use the z score to measure it. Only measures linear realtionships

Term
If two things are correlated does it mean that one thing caused the other?
Definition

 

Correlation does not always cause causation.

Term
Calculating and interpreting z-scores
Definition

 

the mean z score for the x, y, variables will be 0

-scores higher than the mean are positive.

-scores lower than the mean are negative.

Term
Research ethics
Definition

1. Universalism

2. Communality

3. Organized skepticism

4. Honesty

 

5. Respect (the people in the study)

Term
Ethical Rules for Research
Definition

Obligations to research participants

Voluntary participation and informed consent

Freedom from harm

Anonymity and confidentiality

Honesty and the practice of deception

Privacy of thought and action

2. Obligations to the research community

Accuracy of reporting

 

Minimization of bias

Term
Stanford Prison Experiment
Definition

Philip Zimbardo conducted the study

-Guards exhibited sadistic tendencies

-Prisoners suffered emotional trauma

-Terminated after 6 days


Term
Tuskegee Syphills Study
Definition

-rural African American men were studied.

-low income African American men were not informed about treatment after treatment was disovered.

Term

 

Principles of ethical research

Definition

 

Beneficence: maximize benefit and minimize participants’ risks

-justice

-Informed consent: researches should explain the purpose of the reaserach and its duration and procedures used.


Term
Anonymity vs. confidentiality - what are the differences
Definition

Anonymity: researches do not know the real name of participants

 

Confidentiality: researcher guarantee that they will not disclose participants identifiable information to anyone else. (ex: police comes in and wants information on cocaine users and they want their info, and they won't give it out)

Term
Anonymity
Definition
Researchers do not know the real name of the subject.
Term
Confidentiality
Definition
Researchers know the subjects information but will not give it out to others.
Term
When do you reject the null?
Definition

 

You can reject your Null Hypothesis when the p value is less than your selected alpha level. 

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