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Develop effective involvement in public policy and helping an organization adapt to public expectations. Used often in Governmental agencies, Social Service Agencies, and also by corporations as an umbrella term to describe multiple PR activities
-Involves convincing public about the correctness of the orgs. viewpoint |
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| Specialists operating within the subcategory of PR that concentrate on finding unusual news angles and planning events or happenings that attract media attention |
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| More specific than Public Affairs affairs in that while Pub. Affairs involves convincing public of correctness of viewpoint, lobbying tries to influence the voting on legislation or the decisions of govt. administrators. Lobbyists direct their attention to the passage, defeat, or amendment or proposed legislation |
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| Identifying and addressing issues of public concern that affect the organization |
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| Concerned with making $ for orgs by increasing the demand curve. Focuses on "consumers" and "customers" rather than "publics" and "audiences" |
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| Demonstrating the need for and encouraging the public to support an organization primarily through financial contributions. Also deals with maintaining relationships with donors and securing financial and volunteer support |
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-Head of CPI
-Creel Committee WWI
-Publicize aims of Woodrow Wilson
-American Red CRoss |
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-Associate Chairman of CPI at age 28
-Worked for Creel Committee |
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-Master of Pseudoevent
-Made TOm thumb a sensation by making a PR event of the marriage between thumb and another midget |
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-Firm of Parker and Lee
-Hired By Rockefellers
-Coal Strikes and first news release |
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-Bank of the US
-First Business use of PR
-Loans to papers and ads --> quieting critics
-Bank Wars |
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| -Biddle used to draw support away from Andrew Jackson by glorifying crocket as frontier hero |
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-Developed by Kant
-Does not depend on and outcome since these are unpredictable
-Categorical Imperative: Act on the Maxim as if it would be Universal LAw
-Benefit is that the decisions are based on right, wrong, not who benefits the most |
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-Uses the expected outcome of a decision in order to decide what is right and then decides the greatest amount of good for the greatest amount of people
-Can be used to reinforce the status quo in which the majority is happy |
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-Accredited in Public Relations
-Administered by professional associations to certify competence
-usually based on written exams and oral defenses before a panel of accredited peers
-PRSA and 9 other professional groups |
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| Basic legal charters of the federal and state govts. which spells out basic legal principles, rights, and authorities |
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| Body of Law Statues and Ordinances written and passed by legislative bodies at the federal, state, and local levels |
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| Rules and Regulations of government agencies in regulated areas and activities (FCC, FTC, etc...) |
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| Derives from the accumulation of court rulings over time and is based on English Common Law. There is no Federal Common Law, since each state has its own judicial traditions |
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| Decisions by judges based on fundamental notion of fairness (Promissory Estoppel) |
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| Freedom of Info Act (1966) |
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-Full disclosure of executive branch of tangible records
-1996 Electronic Freedom of Info Act = Access to computer databases and perhaps Email |
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-1909 Copyright Act: 75 yrs from copyright date for personal and corp. Authors
-1976: Lifetime + 70 for personal; 95 yrs after publication or 120 after creation for corp.
-Visual Arts Created after 1990: Personal = Lifetime |
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-Lanham Act of 1946 Protects Trademarks
-Words, names, and symbols used by corps. to identify and distinguish their goals or services
-Trade names = identifies commercial producer
-Service Mark = Identifies source of services rather than goods |
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| Exchange inputs and outputs through permeable boundaries |
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Impermeable Boundaries; Cannot exchange info easily
ex: Cuttlefish |
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| Incorporates the Ideas of Negotiation, Conflict resolution, and Compromise in orgs. operating procedures |
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| an organization’s goal is to get what it wants without having to change the way it does business internally. |
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| Goals of Employee Publications |
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| Provide a means for "Controlled" communication |
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| Characteristics of Magazines |
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-450 Launched in '05 and 17 survived
-more than 17,000 in circulation
-Circulation Giants
-Pitch letters and long lead times
-Feelance writers |
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| Characteristics of Newspapers |
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-59% of adults read daily
-# down but circulation up
- Workhorse of the public info. system
-Strengths = Breadth and depth, and locally produced
-Websites now with links to papers |
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-Mobile Medium for mobile people
-Avg. Person spends 21 hours each week
-Talk radio and PSA's |
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-"Window on the World"
-Compact and Precise Info.
-BLurred lines between objectivity and entertainment |
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