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COM 207 Ch 4
Mapping the Territory
6
Communication
Undergraduate 3
09/17/2011

Additional Communication Flashcards

 


 

Cards

Term
cybernatics
Definition
the study of information processing, feedback, and control in communication systems
Term
rhetoric
Definition
the art of using all available means of persuasion, focusing upon lines or argument, organization of ideas, language use, and delivery in public speaking
Term
semiotics
Definition
the study of verbal and nonverbal signs that can stand for something else, and how interpretations impacts society
Term
symbols
Definition
arbitrary words signs that bear no natural connection with the things they describe; their meaning is learned within a given culture
Term
Sapir-Whorf hypothesis of linguistic relativity
Definition
the claim that the structure of a language shapes what people think and do; the social construction of reality
Term
culture industries
Definition
entertainment businesses that reproduce the dominant ideology of a culture and distract people from recognizing unjust distribution of power within society
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