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COM 207 Ch 3
Scientific method
15
Communication
Undergraduate 3
09/17/2011

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Term
practitioner
Definition
a person actively engaged in a discipline, or profession, esp. medicine
Term
amateur
Definition
engaged in w/o payment, nonprofessional. Devotee, admirer
Term
Rule of parsimony (Occan's razor)
Definition
given two plausible explanations for the same event, we should accept the simpler version
Term
falsifiability
Definition
the requirement that a scientific theory must be stated in such a way that it can be tested and disproved if it is indeed wrong
Term
experiment
Definition
a research method that manipulates a variable in a tightly controlled situation in order to find out if it has the predicted effect
Term
survey
Definition
a research method that uses questionnaires and structured interviews to collect self-reported data that reflects what respondents think, feel, or intend to do.
Term
scrutiny
Definition
critical observation or examination
Term
ideology
Definition
a system of ideas and manner of thinking of a group
Term
constituent
Definition
being part of a whole
Term
subjective
Definition
based on or influenced by personal feelings, tastes, or opinions
Term
self-referential imperative
Definition
include yourself as a constituent of your own construction
Term
ethical imperative
Definition
grant others that occur in your construction the same autonomy you practice constructing them
Term
critical theorists
Definition
scholars who use theory to reveal unjust communication practices that create or perpetuate an imbalance of power
Term
textual analysis
Definition
a research method that describes and interprets the characteristics or any text. analyze visual texts and artifacts
Term
ethnography
Definition
a method of participant observation designed to help a research experience a culture's complex web of meaning. focus group interview and individual interviews
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