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| a set of systematic, informed hunches about the way things work. More than one hunch |
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| strongly held worldviews and beliefs that undergird scholarship. A scholar's paradigm is like their religion |
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| done methodically: carried out in a methodical and organized manner |
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| something thought or imagined |
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| the relational process of creating and interpreting |
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| the objective, interpretive, critical |
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| calls for a careful, self-conscious analysis of communication phenomena |
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| done methodically: carried out in a methodical and organized manner, well organized |
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| something thought or imagined, a broad idea |
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| provide support or a firm basis for |
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| the relational process of creating and interpreting messages that elicit a response |
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| a record of a message that can be analyzed by others; for example, a book, films, photograph, or any transcript or recording of a speech or broadcast |
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| a scholar who applies the scientific method to describe, predict, and explain recurring forms of human behavior |
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| a scholar who studies the ways in which symbolic forms can be used to identify with people, or to persuade them toward a certain point of view |
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| the assumption that truth is singular and is accessible through unbiased sensory observation; committed to uncovering cause-and-effect relationships |
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| the ability to do something successful or efficiently |
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| perceived competence and trustworthiness of a speaker or writer that affects how the message is received |
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| a perceived role relationship that affects self-image and attitudes: based on attractiveness of the role model and sustained in the relationship remains satient |
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| of or relating to language |
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| pierce or stab with a fork |
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| the linguistic work of assigning meaning or value to communicative texts; assumes that multiple meanings or truths are possible |
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| Burke's dramatistic pentad |
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| a five-pronged method of rhetorical criticism to analyze a speaker's persuasive strategy--act, scene, agent, agency, purpose |
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| study of what it's like to be another person in a specific time and place; assumes there are few important panhuman similarities |
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| the study of the origin, nature, method, and limits of knowledge |
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| the assumption that behavior is caused by heredity and environment |
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| a person who acts on behalf of another, in particular |
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| a project or undertaking, typically one that's difficult and requires effort |
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| data collected through direct observation |
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| make (something) the most prominent or important feature |
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| dismiss to an inferior rank or position |
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| liberation from any form of political, economic, racial, religious, or sexual oppression; empowerment |
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| theory about theory; the stated or inherent assumptions made when creating a theory |
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