Term
| what makes a good objective theory? |
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Definition
| explains, predicts, simplicity, testability, usefulness |
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Term
| what makes a good interpretive theory? |
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Definition
| create understanding, identify values, inspire aesthetic appreciation, stimulate agreement, reform society |
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Term
| objective approach to communication research |
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Definition
| purpose to discover truth, determinism, goal of objectivity(not self in it), universal laws(explain world), quantitative research |
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Term
| interpretive approach to communication research |
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Definition
| creating multiple realities, free will, emancipation, guides for interpretation(show you what to look at), qualitative research |
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