Shared Flashcard Set

Details

COM 200 Exam 3
Statistics and Research
52
Communication
Undergraduate 2
12/09/2009

Additional Communication Flashcards

 


 

Cards

Term
*The degree to which a given individual believes an event will happen.
Definition
Personal probabilities
Term
Rules for Simple Probability
Definition
  1. If there are two possible outcomes, the probabilities must sum to 1
  2. If the two outcomes can not happen simultaneously, they are said to be mutually exclusive
  3. If two events do not influence each other, and if knowledge of one doesn't help with knowledge if the other, the events are said to be independent.
  4. If the ways in which one event can occur are a subset of those in which another eveny can occur, then probability of the subset event cannot be higher than the probability of the one for which it is a subset.
Term
If two events are independent, how is the probability that they both happen calculated and what pronoun signifies this action?
Definition
by multiplying them; AND
Term
If two events are mutually exclusive, how is the probability that they both happen calculated and what pronoun signifies this action?
Definition
by adding them; OR
Term
Formula for the Probaility of 2 mutually exclusive events
Definition
P(A or B) = P(A) + P(B)
Term
Formula for the Probability of 2 independent events
Definition
P(A&B) = P(A)  x P(B)
Term
*When people mistakenly assess the probability of an event by the ease with which occurrences can be brought to mind
Definition
Availability heuristic
Term
*Two events occuring together cannot be higher than the probability of either event occurring alone
Definition
Conjunction fallacy
Term
*We assign higher prbabilities to events based on how we would imagine them happening
Definition
Representative heuristic
Term
*People place too much confidence in their ability to rate the odds that they are correct
Definition
Overconfidence
Term
*The mistaken belief that random events should be self correcting
Definition
Gambler's fallacy
Term
*The average benefit of a measurement over the long run
Definition
Expected value
Term
*Ways to say something about the population values from sample data.
Definition
Confidence intervals
Term
CI for proportions
Definition
Gives a range of likely values for the population proportion. An example would be, "What proportion of MSU students smoke?"
Term
Formula for calculating the standard error in a CI for a proportion
Definition
s.e. = sqrt.(true proportion x [1-true proportion]/n)
Term
Formula for a 95% CI for proportion
Definition
sample proportion +/-2 x s.e
Term
In the formula for a 95% CI for the mean, what does the M stand for?
Definition
sample value
Term
*Uses sample datato attempt to reject the hypothesis that nothing interesting is happening-that is, to  reject the notion that chance alone can explain the sample results.
Definition
Significance testing or hypothesis testing
Term
Which is more trusted?: CI or significance testing?
Definition
CI because it is more precise and significance testing is siad very vaguely.
Term
What are the basic four steps of null hypothesis testing?
Definition
  1. Determine Null and Alternative Hypotheses
  2. Collect Data and Summarize in a Test Statistic
  3. Calculate p-value
  4. Make a decision
Term
*There is no relationship between the two variables
Definition
Null hypothesis
Term
*There is a relationship between the two variables
Definition
Alternative hypothesis
Term
*The probability of rejecting the null if there is no relationship in the population
Definition
p-value
Term
What must occur in order to reject the null hypothesis?
Definition
The p-value must be small enough to rule out chance
Term
What must occur in order to not reject the null hypothesis?
Definition
The p-value must not be small enough to rule out chance
Term
Researchers are interested in testing whether a population value equals a particular value. What is this particular value called?
Definition
null value
Term
In this sort of test, values in the alternative hypothesis are above the null value or below the null value only
Definition
on-sided test
Term
In this sort of test, the value sboth above and below the null value are included
Definition
two-sided test
Term
What are the 3 types of test statistics?
Definition
  1. Compare a single observed proportion to a hypothetical proportion
  2. Compare a single observed mean to a hypothetical mean
  3. Compare two sample means
Term
What happens in a Type I error?
Definition
We reject the null, but it is true. There is really no relationship
Term
What happens in a Type II error?
Definition
The null is not rejected, but the null is false. There really is a relationship
Term
*A statement of a relationship between variables
Definition
Hypothesis
Term
*A question scholars answer with research in order to builds the body of knowledge.
Definition
Research question
Term
*Numerical method for trying to predict the value of one measurement variable from knowing the value of another one
Definition
regression
Term
*Measures the strength of a certain type of relationship between two measurement variables
Definition
correlation
Term
*Measures the difference in means if small sample
Definition
t-test
Term
*Tests difference in means across multiple groups
Definition
ANOVA
Term
*A systematic, objective and quantitative method of measuring the manifest meaning of symbols
Definition
Content analysis
Term
What are the types of content analysis?
Definition
Purely descriptive, Comparison with a standard, Relationships: content=IV, Relationships: content=DV
Term
"What percentage of instant messages between adolescants concern relationships?" is an example of whta type of content analysis?
Definition
Purely descriptive
Term
"Is the racial makeup of characters in TV sit-coms representative of US society?" is an example of what type of content analysis?
Definition
Comparison with a standard
Term
"Does reporter gender effect sources used in news stories?" is an example of what type of content analysis?
Definition
Relationships: content IV
Term
"Are citizens in communities with higher levels of political news more likely to vote than citizens in communities with lower levels?" is an example of what type of content analysis?
Definition
Relationships: content DV
Term
*Includes general instructions and instructions for creating content variables
Definition
Protocol
Term
Under protocol, to create variables, what must you first do?
Definition
divide content into quantifiable variables.
Term
What are the first 4 steps in content analysis?
Definition
  1. Reasearch question-What do you want to know?
  2. Define population of content and time
  3. Select a sample from population or conduct a census
  4. Develop a protocol
Term
What are the second 4 steps in content analysis?
Definition

5. Practice to check reliability

6. Code content

7. Establish reliability

8. Report the results

Term
*Is vested in the protocol. A protocol exhibits this when it assigns numbers to content consistently across coders and across time
Definition
Coding reliability
Term
*A protocol must be reliable to exhibit this, but reliability is not enough.
Definition
Coding validity
Term
Advantages of content analysis
Definition
Unobtrusive, Content is critical for many research questions, and Does not require much money
Term
Disadvantages of content analysis
Definition
Time consuming and Deals with only manifest content
Term
What is included in explaining Informed Consent?
Definition
The right to decline to participate or withdraw, nagative factors, risks including limits to confidentiality, benefits of research, incentives to participate, whome to contact with queations
Supporting users have an ad free experience!