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COM 200 Exam 1
Statistics and Research
47
Communication
Undergraduate 2
10/05/2009

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Cards

Term
Goals of science
Definition
-Description
-Prediction
-Explanation
-Control
Term
Principles of science
Definition

-Systematic

-Empirical verification

-Value-free

-Cumulative

-Falsifiable

Term
Science is systematic which means...
Definition
It seperates the creation of knowledge from idiosyncratic influences.
Term
Weaknesses of science
Definition
-It cannot directly answer questions of value
-It is not objective as some argue because people are influenced by their perceptions
Term
Improper use/abuse of statistics
Definition
misleading conclusions, context, etc.
Term
7 critical components of statistical studies
Definition

1.What is the source of research for funding?
2.What was the nature of the contact between the researcher and the participants?
3.Who were the individuals studied and How were they selected?
4.What was the exact nature of measurements or questions asked?

5.What was the setting in which measurements were taken?

6.what are the differences in groups being compared in addition to the factor of interest?
7.What is the size of reported effects?

Term
theory
Definition
a set of systematically related statements about relationships among concepts, with the purpose of explaining some phenomenon.
Term
concept
Definition
An abstraction that describes a portion of reality
e.g. The concept of education describes the aggregate of people’s learning experience.

Concepts are measured with variables
Term
qualities of good scientific theories
Definition
-Falsifiable
-Supported by evidence
-General
-Simple
Term
hypothesis
Definition
a statement about the relationships between variables.
-It is less abstract than a theory
Term
How do we collect indicators?
Definition

-Direct observation

-Subject report

Term
6 types of question wording effects
Definition

Deliberate bias   

Unintentional Bias

Asking the uninformed

Unnecessary complexity

Question ordering

Sensitive topics

Desire to please

Term
open question
Definition
hard to code; many different responses
Term
closed question
Definition
options offered tend to be selected more than they would have with open option
Term
validity
Definition
How well a measure actually measures what you want to measure
Term
reliability
Definition
whether the measure gives approximately the same answer time after time
Term
bias
Definition
whether a measure is systematically off the mark in one direction
Term
margin of error
Definition

a range of values within which the population value is likely to fall

 

Term
nominal variable
Definition
variables: variables we can place in a category but fo not have logical ordering
Term
ordinal
Definition
variables: categories that may have a natural ordering
    e.g. A survey response of “strongly agree, agree, neutral, disagree, strongly disagree”
Term
interval
Definition
variable in which it makes sense to talk about intervals, but not ratios
    e.g. temperature in F or C
    These are rare in social science research
    Let’s never talk about them again
Term
ratio
Definition
A variable for which is makes sense to talk about ratios
    Unlike interval variables, ratio variables have a meaningful zero point
Term
continuous measure
Definition
Can be any number on an interval
            e.g. Age, income in dollars
Term
discrete measure
Definition
Can count the possible responses must be a whole number
            e.g. number of car accidents on a highway
Term
measurement (quantitative) variables
Definition
Ratio variables may also be referred to as measurement variables.
Term
categorical variables
Definition
Nominal and Ordinal variables are sometimes referred to as categorical variables.
Term
independent variable
Definition
The variable that is the cause of, the antecedent to, or the predictor of the dependant variable
Term
dependent variable
Definition

The variable that is caused by, follows, or is predicted by the independent variable.
Term
interacting variable
Definition
a variable that is related to differing impacts of the treatment variable
    E.g. The ad may have different effects for Republicans and Democrats
Term
confounds
Definition
one whose response can’t be separated from the explanatory variable
    Confounding variables=a problem for observational studies
Term

unit

Definition
people involved in the experiment
Term
population proportion
Definition
is the proportion of people in the population with a given characteristic
Term
sample proportion
Definition
is the proportion of people in a given sample with a given characteristic
Term
sampling frame
Definition
list from which units are randomly sampled to be included in the survey
Term
simple random sampling
Definition
Every unit in the sampling frame has an equal chance of being selected
    If there are 100 people, each person must have a 1% chance of being selected
    Three steps:
    1. Get a list of everyone in the population
    2. Generate the appropriate random numbers
    3. Select people corresponding with your random numbers
Term
systematic random sampling
Definition
Every unit in the sampling frame has an equal chance of being selected
    If there are 100 people, each person must have a 1% chance of being selected
    Three steps:
    1. Get a list of everyone in the population
    2. Generate the appropriate random numbers
    3. Select people corresponding with your random numbers
Term
stratified random sampling
Definition
the population is didvided into homogenous sub-groups and simple random sampling is done within each of the sub-groups.
Reasons for using:
It can guarantee that small groups are included at a representative level. (age, ethnicity, etc.)
Two steps:
1. Break population into relevant groups
2.Conduct simple random samples among each subgroup
Term
cluster sampling
Definition
Used:
    If no list is available
    If other methods too costly
Three steps:
    1.Specify groups of individuals you wish to sample
    2.Randomlly selecting some of the groups
    3.Survey all of the people in selected groups
Example: Suppose we are interested surveying students on campus
Term
sampling problems
Definition
low response rate, non-representative example, etc.
Term
treatment
Definition
an explanatory variable that is randomly assigned to experimental units (e.g. subjects)
    E.g. Randomly expose people to political ad or not to determine effects on knowledge about a candidate
Term
control
Definition
group of experimental units that does not receive the treatment
    Serves as baseline, showing what would have happened if individuals were not exposed to the treatment
    Allows us to compare units in the treatments group to those in the control group
    Should be treated identically to the treatment group, aside from receiving the treatment
Term
placebos
Definition
treatments made to look like the real thing with no “active ingredient”
    Eliminate the confounding effects of suggestion
Term
Hawthorne effect
Definition
The process of being a research subject causes a change in behavior.
Term
field experiments
Definition
are performed in as natural a setting as possible
Term
lab experiments
Definition
are conducted in a lab, which ,ay be somewhat artificial
agenda setting
Term
pairing or blocking
Definition
means exposing similar (or the same) individuals to both the treatment or control
    Makes estimates more accurate
Term
problems with observational studies
Definition
The main problem with observational studies is that we can’t exclude the effect of confounding variables
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