Term
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Definition
| using words the audience is unfamiliar with |
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Term
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Definition
| Competence, Integrity, Goodwill, Dynamism |
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Term
| 5 Ways to Analyze Audience |
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Definition
| gender, age, education level, group affiliations, attitudes/beliefs/values |
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Term
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Definition
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Term
| 3 Principles of Good Form |
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Definition
| Simplicity: not too much info, Balance: timing, Order: pattern |
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Term
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Definition
| simplicity, visibility, emphasis and balance |
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Term
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Definition
| Clarity, Color, Concreteness, Correctness, Conciseness, Cultural Sensitivity |
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Term
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Definition
| changing the common order of words to make it more memorable; Yoda! |
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Term
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Definition
| wording things the same way to emphasize the importance and make it easier to remember |
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Term
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Definition
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Term
| 8 Natures of Persuasive Speaking |
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Definition
reveal options
act as teacher
supporting materials
role of audience
audience commitment
leadership
appeal to feelings
ethical obligation |
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Term
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Definition
| what you believe is different than conflicting values of speech |
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Term
| 5 Parts of the Persuasive Process |
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Definition
Awareness
Understanding
Agreement
Enactment
Integration |
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Term
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Definition
| bringing up the opposing argument in your speech, thus discrediting it |
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Term
| Burke’s Dramatistic Pentad |
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Definition
| Act, Scene, Agent, Agency, Purpose |
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Term
| Cicero's 5 Cannons of Rhetoric |
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Definition
| MIDAS: Invention, Arrangement, Style, Memory, Delivery |
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Term
| Aristotle's Principle Things (5 of them) |
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Definition
nature of persuasion
culture
prejudices/biases
hopes/goals/fears
responsible knowledge |
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