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COM 135
Exam One: Ch 1-9; 15
118
Other
Undergraduate 2
01/16/2008

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Cards

Term
empowerment
Definition
having resources, information, and attitudes that lead to action to achieve a desired goal
Term
source
Definition
the public speaker
Term
encode
Definition
to translate ideas and images into verbal or nonverbal symbols
Term
code
Definition
a verbal or nonverbal symbol for an idea or image
Term
message
Definition
content of a speech and the mode of its deliver
Term
decode
Definition
to translate verbal or nonverbal symbols into ideas and images
Term
channel
Definition
visual and auditory means by which a message is transmitted from sender to receiver
Term
receiver
Definition
a listener or an audience member
Term
external noise
Definition
physical sounds that interfere with communication
Term
internal noise
Definition
physiological interference with communication
Term
feedback
Definition
verbal and nonverbal responses provided by an audience to a speaker
Term
context
Definition
environment or situation in which a speech occurs
Term
rhetoric
Definition
use of words and symbols to achieve a goal
Term
declamation
Definition
delivery of an already famous speech
Term
elocution
Definition
expression of emotion through posture, movement, gestures, facial expression and voice
Term
speech topic
Definition
key focus of the content of a speech
Term
general purpose
Definition
overarching goal of a speech--to inform, persuade, or entertain
Term
specific purpose
Definition
a concise statement of the desired audience response, indicating what you want your listeners to remember, feel, or do when you finish speakingn
Term
central idea
Definition
one-sentence sumamry of the speech content
Term
main idea
Definition
key points of the speech
Term
invention
Definition
development or discovery of ideas and insights
Term
disposition
Definition
organization and arrangement of ideas and illustrations
Term
ethics
Definition
belifs, values, and moral principles by which people determine what is right or wrong
Term
free speech
Definition
legally protected speech or speech acts
Term
First Amendment
Definition
amend to the U.S. Constitution that gurantees free speech
Term
speech act
Definition
behavior, such as flag burning, that is viewed by law as nonverbal communication and is subject to the same protections and limitations as verbal speech
Term
ethical speech
Definition
speech that is responsible, honest, and tolerant
Term
accommodation
Definition
sensitivity to the feelings, needs, interests, and backgrounds of other people
Term
plagiarize
Definition
present someone else's words or ideas as though they were one's own
Term
plagiaphrasing
Definition
failure to give credit for compelling phrases taken from another source
Term
oral citation
Definition
the oral presentation of such information about a source as the author, title, and year of publication
Term
written citation
Definition
written presentation of such information about a source as the author, title, and year of publication, usually formatted according to a conventional style guide
Term
select
Definition
single out a message from several competing messages
Term
attend
Definition
focus on or select incoming information for further processing
Term
understand
Definition
assign meaning to the stimuli to which you attend
Term
remember
Definition
recall ideas and information
Term
prejudice
Definition
process of forming preconceived opinions, attitudes, and beliefs about a person, palce,thing or message
Term
receiver apprehension
Definition
fear of misunderstanding or misinterpreting the spoken messages of others
Term
listening styles
Definition
preferred ways of making snese out of spoken messages
Term
people oriented listener
Definition
someone who is comfortable listening to others express feelings and emotions
Term
action oriented listener
Definition
someone who prefers information that is well organized, brief and accurate
Term
content oriented listener
Definition
someone who prefers messages that are supported with facts and details
Term
time-oriented listener
Definition
someone who likes succint messages
Term
critical listening
Definition
evaluating the quality of information, ideas, and arguments presented by a speaker
Term
critical thinking
Definition
making judgments about the conclusions presented in what you see, hear, and read
Term

fact

Definition
something that has been proven to be true by direct observation
Term
inference
Definition
conclusion based on partial information, or an evaluation that has not been directly observed
Term

evidence

Definition
facts, examples, opinions, and statistics that a speaker uses to support a conclusion
Term
logic
Definition
formal system of ruels used to reach a conclusion
Term
reasoning
Definition
process of drawing a conclusion from evidence
Term
rhetorical criticism
Definition
process of using a method or standards to evaluate the effectiveness and appropriateness of messages
Term
symbols
Definition
words, images, and behaviors that create meaning
Term
rhetorical strategies
Definition
methods and techniques that speakers use to achieve their speaking goals
Term
demographics
Definition
statistical information about the age, race, gender, sexual orientation, educational level, and religious views of an audience
Term
open-ended questions
Definition

questions that allow for unrestricted answers by not limiting answers to choices or alternatives

Term
closed-ended questions
Definition
questions that offer alternatives from which to choose, such as true/false, agree/disagree, or multiple choice questions
Term
audience analysis
Definition
process of examining information about those who are expected to listen to a speech
Term
common ground
Definition
similarities between a speaker and audience members in attitudes, values, beliefs, or behaviors
Term
audience adapation
Definition
process of ehtically using information about an audience in order to adapt one's message so that it is clear and achieves the speakng objective
Term
demographic audience analysis
Definition
analyzing an audience by examining demographic information so as to develop a clear and effective message
Term
sex
Definition
person's biological status as male or female, as reflected in his or her anatomy and reproductive system
Term
gender
Definition
culturally constructed and psychologically based perception of one's self as feminine or masculine
Term
culture
Definition
learned sytem of knowledge, behavior, and norms that is shared by a group of people
Term
ethnicity
Definition
portion of a perosn's cultural backgroudn that relate to a national or religious heritage
Term
race
Definition
a person's biological heritage
Term
ethnocentrism
Definition
assumption that one's own cultural perspectives and methods are superior to those of other cultures
Term
socioeconomic status
Definition
a person's perceived importance and influence based on income, occupation, and education level
Term
target audience
Definition
a specific segment of an audience that you most want to influence
Term
psychological audience analysis
Definition
analyzing the attitudes, beliefs, values,and other psychological information about an audience in order to develop a clear and effective message
Term
belief
Definition
individual's perception of what is true or false
Term
value
Definition
enduring concept of good and bad, right and wrong
Term
situational audience analysis
Definition
an examination of the time and place of a speech, the audience size, and the speaking occasion in order to develop a clear and effective message
Term
brainstorming
Definition
creative problem-solving technique used to generate many ideas
Term
Web directory
Definition
A Web site that allows access to the World Wide Web through categories that are then broken down into ever-more-specific categories
Term
behavioral objective
Definition
wordidng of a specific purpose in terms of desired audience behavior
Term
blueprint
Definition
central idea of a speech plus a preview of main ideas
Term
Internet
Definition
vast collection of hundreds of thousands of computers accessible to millions of people all over the world
Term
World Wide Web
Definition
most popular information delivery system of the Internet
Term
Web site
Definition
location of the World Wide Web that includes a number of related Web pages
Term
web page
Definition
an individual file or screen that is part of a Web site
Term

URL

Definition
uniform resource locator; the address of a web site or web page
Term
browser
Definition
software that accesses web sites and web pages
Term
hyperlink
Definition
image, icon, or colored and underlined text on a web page that connects the user with another Web page or Web site
Term
bookmark
Definition
browser feature that allows a user to save a URL for future reference
Term

directory

Definition
site that works by offering the user ever more specific categories of information from which to select
Term
search engine
Definition
Web site that works much like a traditional card catalog or index, allowing access to the World Wide Web through a subject or key word search
Term
hit
Definition
item in a list generated as a result of a search of the Internet
Term
Boolean search
Definition
an advanced web-seraching technique that allows a user to narrow a subject or key word search by adding various requirements
Term
stacks
Definition
collection of books in a library
Term
card catalogue
Definition

file of info about the books in a library

Term
periodical index
Definition
listing of bibliographical data for articles published in a group of magazines and/or journals during a given time period
Term
full-text database
Definition
indexing ystem available on the WWW or on CD-ROM that provides not only bibliographic data, but also full texts of entries
Term
newspaper index
Definition
listing of bibliographical data for articles publised in a newspaper (or group of newspapers) during a given period
Term
preliminary speaking
Definition
list of potential resources to be used in the preparation of a speech
Term
illustration
Definition
story or anecdote that provides an exaple of an idea, issue or problem a speaker is discussing
Term
unelaborate example, often ony a sentence or two long
Definition
Term
extended illustration
Definition
detailed example
Term
hypothetical illustration
Definition
example that might happen but that has not actually occurred
Term

description

Definition
word picture of something
Term
explanation
Definition
statement that makes clear how something is done or why it exists in its present form or existed in its past form
Term
definition
Definition
statement about what a term means or how it is applied in a specific instance
Term
definiton by classification
Definition
"dictionary definition" constructed by first placing a term in the general class to which it belongs and then differentiating it from all other members of that class
Term
operational definition
Definition
statement that shows how something works or what it does
Term
analogy
Definition
comparison between two things
Term
literal analogy
Definition
comparison between two similar things
Term
figurative analogy
Definition
comparison between two essentially dissimilar things that share some common feature on which the comparison depends
Term
statistics
Definition
numerical data that summarize facts or sampls
Term
primary source
Definition
original collector and interpreter of info or data
Term
secondary source
Definition
an individual, organization, or publication that reports information or data gathered by another entity
Term
opinion
Definition
statement expressing an individual's attitutdes, beliefs, or values
Term
expert testimony
Definition
opinion  offered by someone who is an authority on a subject
Term
lay testimony
Definition

opinion or description offered by a nonexpert who has firsthand experience

Term
literary quotation
Definition

opinion or description by a writer who speaks in a memorable and often poetic way

Term
speech to inform
Definition

speech that teaches others new information, ideas, concepts, principles, or processes in order to enhance their knowledge or understanding about soemthing

Term
pedagogy
Definition
art and science of teaching children
Term
andragogy
Definition
art and science of teaching adults
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