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COM 107 Exam 3
n/a
36
Communication
Undergraduate 1
12/03/2012

Additional Communication Flashcards

 


 

Cards

Term
Radio Act of 1912
Definition
limits amateur radio operators; standardizes radio procedures in crisis
Term
RCA
Definition
Radio Corporation of America; pooled necessary technology and patents to monopolize the wireless industry
Term
Radio Act of 1927
Definition
defines the broadcast regulations
Term
War of the Worlds
Definition
Orson Welles' radio broadcast that shows the power of radio to compel; created a mass panic along the northeast coast
Term
Public Broadcasting Act
Definition
nonprofit and heavily government subsidized; NPR and PBS
Term
HD Radio
Definition
broadcasters can multicast additional digital signals within their traditional analog frequency
Term
podcasting
Definition
popular way to listen to programs or music on computer or portable device
Term
Telecommunications Act of 1996
Definition
eliminated most ownership restrictions in radio
Term
low-power FM
Definition
new class of noncommercial radio stations approved by the FCC in 2000 to give voice to local groups lacking access to public airwaves
Term
Pacifica Foundation
Definition
radio broadcasting foundation established in Berkeley, CA by journalist Lewis Hall; established KPFA, the first nonprofit community radio station in 1949
Term
MP3
Definition
enables digital recordings to be compressed into smaller, more manageable files
Term
Internet's influence on music industry
Definition
MP3 format paved way for illegal and legal digital music downloads; streaming music and "music in the cloud" are the future; iTunes is model for legal music downloading
Term
Napster and the Supreme Court
Definition
Supreme Court ruled in favor of the music industry and in violation of Napster; declared free music swapping illegal and in violation of music copyrights
Term
Payola
Definition
practice of record promoters to pay DJ's to play their songs on the air
Term
bootlegging
Definition
illegal counterfeiting or pirating of music and videos that are produced/sold without official permission from the original songwriter, performer or copyright holder
Term
punk rock
Definition
rose in the late 1970s to challenge the orthodoxy and commercialism of the record business; returned to the basics of rock and roll; Blondie, The Ramones, Talking Heads; condemned the mainstream music industry
Term
A & R agents
Definition
talent scouts of the music business who discover, develop and manage artists
Term
piracy
Definition
unauthorized online file-sharing
Term
British Invasion
Definition
The Beatles and The Rolling Stones; hit top 40 charts for the first time; influenced generations of musicians
Term
Labels that control the world's music
Definition
Sony Music Entertainment; Universal Music Group; Warner Music Group; EMI Music (split and sold in 2011)
Term
Edward Bernays
Definition
father of Modern PR and taught the first class on public relations
Term
Ivy Lee
Definition
contained a damaging publicity fallout for Rockefellers during Ludlow Mine Massacre
Term
lobbying
Definition
process of attempting to influence lawmakers to support and vote for an organization's or industry's best interests
Term
Flacks
Definition
PR people who insert themselves between their clients and the press
Term
Railroad press agents
Definition
Vanderbilt; used to obtain federal funds and support for railroads
Term
P.T. Barnum
Definition
used exaggeration, fraudulent stories and staged events to secure newspaper coverage for clients
Term
propaganda
Definition
used to gain public support for a special issue, program or policy; i.e.: a nation's war effort
Term
PR and Social Media
Definition
websites enable PR professionals to have their clients interact with audiences on a personal and direct basis; immediacy of social media means that PR officials must be forced to quickly respond to a message or image once it goes viral
Term
trade books
Definition
aimed at general readers and sold at commercial retain outlets; adult trade, juvenile trade and comic/graphic novels
Term
professional books
Definition
targets various occupational groups and not intended for general consumer market; law, business, medicine and technical/scientific
Term
e-readers
Definition
a digital book read on a computer or digital reader (Kindle, Nook, iPad)
Term
block printing
Definition
technique in which sheets of paper were applied to blocks of inked wood with raised surfaces, depicting hand carved letters and illustrations
Term
Social and cultural transformation caused by books
Definition
books were cheaper so more people could afford them; people could differentiate themselves as individuals; information and knowledge spread; literacy
Term
Freedom Rides and Journalism's role
Definition
reporters and photographers accompanied riders on the bus; initial news coverage was either mixed or strongly negative; national media began giving sympathetic coverage; iconic images that nation found impossible to ignore
Term
Issues w/ Mississippi Governor and Ole' Miss
Definition
issue over integration of the university; federal government had to get involved; lots of violence and riots; Black man James merideth applied and was rejected and he challenged the university in court; Supreme court ordered he be admitted but the governor wanted to keep him out
Term
Voting in Selma
Definition
attempted to register black citizens and efforts were blocked by state/local officials, White Citizens Council and KKK
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