Term
|
Definition
| Media frames subject to make you think/believe what is being presented. Once you establish something one it is very hard to argue against it. |
|
|
Term
|
Definition
|
|
Term
|
Definition
| Media tells us what we are watching. (ex:Darfur. sometimes we pay attention and sometimes we don't, depends on what is covered. |
|
|
Term
| Bull Connor (civil rights movement) |
|
Definition
| Police chief in Birmingham. MLK targeted Birmingham as a demonstration city. |
|
|
Term
| Martin Luther King (Race Beat, 1 Bull Connor) |
|
Definition
| Thought media coverage would be greatly covered if they started trouble if they started trouble in Birmingham to anger Bull Connor. |
|
|
Term
| Martin Luther King (general) |
|
Definition
| Avoided southern cities where police chiefs were somewhat reasonable. Had to make civil rights a federal issue. Master tactician at manipulating media. |
|
|
Term
|
Definition
| Brutally assaulted and beaten to death for supposedly whistling at a white women. Brought reporters from the black press in a white court. Began to integrate court rooms. White reporters came down from North came down to cover trial. |
|
|
Term
|
Definition
| Public official. Sued NY Times for defaming him and to "protect his good name" |
|
|
Term
|
Definition
| Case got the most attention. Times knew it couldn't win in Alabama. Times needed to get case out of Alabama and into Federal Court System. Times said freedom of speech was not upheld in Alabama, courts bought it. |
|
|
Term
| Libel Laws (general and in Alabama [Times V Sullivan]) |
|
Definition
| Supreme court said libel laws too strict in Alabama. Sullivan had to practice actual malice (had to prove defendant made it up). Case was re-done in Alabama w/new laws and Sullivan lost. |
|
|
Term
| FBI (Race Beat in relation to MLK) |
|
Definition
| Determined MLK a "womanizer." Had evidence (photos, etc.). Newspapers didn't run the story, even ones that were anti-King. |
|
|
Term
| E.R (TV Show, accurate info.) |
|
Definition
| Weaving information about diseases in to the plot line. (EX: episode on HIV promoted safe sex, STDs, CPR. Very effective) |
|
|
Term
| Power to create popular culture |
|
Definition
| Take a complete no body to an overnight sensation. |
|
|
Term
|
Definition
| Companies pay twitter to promote products on followers' list. If people find out that its a marketing scheme, it would tank. |
|
|
Term
| Average American Stats (Power to create pop. culture) |
|
Definition
151 hours of TV per month = 5 hours a day.
3.8 hours online per day. |
|
|
Term
|
Definition
| Media has great power to change behavior. "Bullet" of information. There is no "Bullet" effect in media. |
|
|
Term
| Selective Attention, Perception, Retention. |
|
Definition
| Choose not to pay attention, perceive what we want to perceive, choose what we want to retain. |
|
|
Term
|
Definition
| Changing what is acceptable. Still possible to move/change people. (Gay marriage-acceptance over time) |
|
|
Term
| Purpose of an advertisement. |
|
Definition
| 1.Paid message 2.Content controlled by sponsor 3.Sponsor identified 4.Purpose is to seel a product, service, idea, candidate, etc. 5.Diferent from PR as a persuasive technique. |
|
|
Term
|
Definition
| Pioneer of advertising. Hype. First great American showman. The marketing of the product is often more important than the product. |
|
|
Term
|
Definition
| Pills. Modern day Martha Stewart. Personalized the product. Face on the bottle. Risks: lying, you have to stay clean. |
|
|
Term
|
Definition
| Associated value: innocent child, purity. Product w/ higher art. |
|
|
Term
|
Definition
| Delivers diamonds. Pays for most ads. Supports jewelers. Controls the market for diamonds. |
|
|
Term
|
Definition
| Has to figure out a way to make the drink and all-year-round drink. That's it associated with Christmas. "Things go better with Coke" |
|
|
Term
|
Definition
| 1950s, 60s women considered "loose" (tacky) if they colored their hair. Clairol made it acceptable for women to color their hair. (Modern day viagra concept) |
|
|
Term
| Branding: The man in the Hathaway Shirt (20 Ads) |
|
Definition
| People back then paid more for branded goods. |
|
|
Term
|
Definition
| More likely to listen to a man. Men more authoritative. |
|
|
Term
| Why is advertisement good? |
|
Definition
| Provides information. Permits new products to break into the marketplace. Fuels demand for products which can lower per-product costs. Supports many of the of the media financially. |
|
|
Term
| Problems with advertisement |
|
Definition
| Clutter-fatigue for the audience. Encourages a consumer culture. Encourages us to buy products that are not healthy. Image of women damaged by using sex to sell. Marginalizes those without money and the elderly. |
|
|
Term
| The law of the right people |
|
Definition
| Right: young people with money. Wrong: Old people with out money. |
|
|
Term
|
Definition
|
|
Term
|
Definition
| Diary of what people are watching every 15 mins. Method is a bad way of gathering ratings. Many of the other ways are too expensive. |
|
|
Term
|
Definition
| Moving towards a "portable people meter."-A belt that records what radio stations you're listening to. |
|
|
Term
| T.V Ratings (people meter) |
|
Definition
| Attach to TV-If you agree, every family member has a hand-held device that detest which family member is watching. Then it goes to Nielsen. 14,000 are in sample at any given time. TV execs know morning after how many people watched it. |
|
|
Term
|
Definition
| People watch the shows, but don't watch watch the ads. 44% of ads are still viewed on a DVR. |
|
|
Term
|
Definition
| What does is it cost to reach a thousand people? |
|
|
Term
|
Definition
| Companies wastes ads, programming on audience that isn't going to buy product. |
|
|
Term
| CNBC V. Superbowl (wasted impression) |
|
Definition
| CNBC:fewer wasted impressions, niche audience, reaches less of an audience. Superbowl: reach more people, wide audience. |
|
|
Term
|
Definition
| Mass advertisement-->Niche advertisement-->Google (directly to you, behavioral targeting). |
|
|
Term
| What worries advertisers? |
|
Definition
| Times shifting. Wasted impressions. Rating. Clutter-too many ads. |
|
|
Term
|
Definition
| Product shows up in places where you don't expect. (TV Shows/Movies). Producers used to ask for permission from companies to use product, now its other way around. 100,000-500,000 dollars to pay for product placement. |
|
|
Term
|
Definition
| Private company. Went to poor schools to provide TVs to classrooms to run a news show and sell ads. |
|
|
Term
|
Definition
| Right to you-behavioral targeting. |
|
|
Term
| News Business (2 ways to look at it) |
|
Definition
| It should be what they need to know for democracy v. what they wants to know so that people pay attention to it. |
|
|
Term
|
Definition
| Goats eat a lot and eat constantly. The media are the goat, voracious in their need for content. |
|
|
Term
|
Definition
| Disguised print and visual images that play on the subconscious mind in order to tick people into buying products |
|
|
Term
|
Definition
| Individuals who purchased space in newspapers and sold it to various merchants. It was the first advertising agencies. |
|
|
Term
|
Definition
| Companies that have their own in-house radio and TV production studios. (Newhouse) |
|
|
Term
|
Definition
| Devote their talents to only a handful of select clients. |
|
|
Term
|
Definition
| Mainly studied and documented audience members' age, gender, occupation, ethnicity, education, and income. |
|
|
Term
|
Definition
| Categorizes consumers according to attitudes, beliefs, interests, and motivations. |
|
|
Term
|
Definition
| Pop-up ads that appear when a user clicks to open a new web page. |
|
|
Term
| Famous-person testimonials |
|
Definition
| Product is endorsed by a well known celebrity. |
|
|
Term
|
Definition
| Associates a product with simplicity. (Ex:Volkswagen, "Drivers Wanted") |
|
|
Term
|
Definition
| Attempts to persuade consumers that by using the product will maintain or elevate their social status. |
|
|
Term
|
Definition
| Plays on consumers sense of insecurity. Products like deodorant, mouthwash, and shampoo highlights bad hygiene that needs to be corrected. |
|
|
Term
|
Definition
| creating product-name recognition by being annoying or obnoxious. |
|
|
Term
|
Definition
| Any print or broadcast expression for which a fee is charged to organizations and individuals buying time or space in the mass media. |
|
|
Term
|
Definition
| 1. Number of people affected 2.How unusual? The "holy shit" test 3. Violence, sex, race celebrity 4. Proximity 5. Quality of pictures 6. Location/media capital bias 7. Predictability. Need to "feed the goat" 8. Timeliness 9. Stories with closure 10. Government bias 11.News affects journalists themselves 12. The master narrative (angle) |
|
|
Term
|
Definition
| In most news reporting, especially foreign coverage , reporters judge other countries and cultures basis on how "they live up to American practices and values." |
|
|
Term
|
Definition
| Favoring the small over the large and the rural over the urban. |
|
|
Term
|
Definition
| Any situation in which journalists may stand to benefit personally from stories they produce. (Gifts, favors, free travel, special treatment or privileges) |
|
|
Term
|
Definition
| Occurs when reporters stake out a house, chase celebrities in packs, or follow a story in such herds that the entire profession comes under attack for invasion of privacy. |
|
|
Term
| Selective exposure and selective retention |
|
Definition
| People expose themselves to the media messages that most familiar to them, and they retain the messages that confirm the values and attitudes they already hold. |
|
|
Term
| The uses and gratifications model |
|
Definition
| Researchers studied the ways in which people used the media to satisfy various emotional or intellectual needs. |
|
|
Term
|
Definition
| Highlights the close reading and interpretation of cultural messages, including those found in books, movies, and TV programs. |
|
|
