A single hieroglyph could stand for not only the thing pictured but:

Printing had a major effect on

Social networking sites such as Myspace or facebook are example of which of the following types of communication?

1.     Amanda has just woken up. She debated within her own head whether she would rather slepp in or attned her early morning class. Amanda has been using which of the following types of communication?

  Long tail media are characterized by which of the following?

People with low levels of media literacy would assume that the most powerful force controlling the media are which of the following?

The media in the United States are typically owned by which of the following?

 A media scholar is trying to find out if children who watch Seasame Street do better in second grade than children who watch Spongebob Squarepants. What kind of effects is he looking for?

1.     A media scholar is trying to find out wheter radio or television political ads are more persuasive. What kind of effects is he looking for?

     Which of the following was the first truly national magazine with a large circulation publiushed in the United States?

1.     Maxim is a magazine that is trying to appeal to which of the following audiences?

  Dove’s campaign for Real Beauty advertisements have been controversial for which of the following reasons?

 They feature models who are larger than those in typical beauty ads

Which paper was published by Benjamin Franklin?

 New soures of news for consumers include which of the following?

1.     Colonial newspapers could be characterized by which of the following?

The method of recording sound that involves storing it in a series of numbers is called which of the following?

1.   Digital reocrdings, such as CDs, frighten recording companies for which of the following reasons?

Consumers can potentially make perfect digital copies of the music without paying for them.

1.     Which of the following was first major movie with multiple scenes and a plot?

The blacklist of the 1940s and 1950s was driven by which of the following?

    Hollywood’s response to the rise of television was to do which of the following:

Network affiliates are which of the following?

Partner cable networks that carry returns of network programming

1.  Why are broadcasters and studios so concered about the switch to high-definition broadcasting?

1.  Audience members can now interact with cable and broadcast television by doing which of the following?

1.     Our definition of what is broadcasting is being changed by the fact that you can now do which of the following?

1.     Paul Baran’s idea of cutting messages into small pieces and sending them on the easiest route was known as which of the following?

1.     The first Web browser that could handle graphics was called which of the following

Radio and the Internet have which of the following in common?

 They both were initially developed as tools for machine-assisted interpersonal communication

1.     The first major mass medium to be supported primarily by advertising in the United States which was of the following?

1.    Most advertising relies on ________ to make their products attractive to their target audience.

1.     Arguably, the most effective channel of communication is through the sense of

  A computer company’s selling point of “our computer stars up 25% faster” is an example of 

Modern communication media have contributed to

1.   When demand for products exceeds the supply of those products, which method of advertising is most likely to be used?

Johannes Gutenberg being a goldsmith made it possible for him to invent moveable type

Prior to the development of Gutenberg’s printing press, there were no books published- 

Gutenberg maintained a monopoly on movable type printing for more than 50 years

Printing brought an end to parochial thought and expanded people’s world view

During the Middle Ages, monks made copies of books to spread knowledge

A society binds itself together through the stories it tells about itself-

Radio requires greater concentration on the part of its audience than television does

Radio never included drama in its programming

Thomas Edison invented the first moving picture machine

The first movies were of everyday scenes

All movies were in black and white rather than color until the 1950s

Radio has shown a steady decline since the introduction of television

The western was the most popular form of TV show in the 1960s

When it first went on the air, the Fox Network used a strategy of putting on controversial shows, particularly sitcoms to gather audience

The difference between reality TV shows and scripted TV shows is that the scripts for reality shows are written after the footage of scenes is shot

Advertising usually uses rational arguments to sell products- 

Modern communication media such as cell phones, computer databases and Facebook have increased people’s privacy

News organizations are turning more and more toward modern communication methods such as Facebook and Twitter to gather the news

The internet was originally developed to connect universities to facilitate research

The large driving force for improvements in internet technology and software is pornography

It was the development of the Mosaic internet browser that made the internet accessible to average people

Advertising began in the 20^th century

The sense of smell works well in advertising

Differences between parity products are induced

The use of sexual appeals in advertising never works

Puffery is the illegal exaggeration of claims about a product in ads

The only reason people buy a product is the product performs a function they’re looking for

The Volkswagen advertising campaign of the late 1950s/early 1960s used a hard sell approach

Advertising avoids using stereotypes to avoid offending people

Subliminal advertising using hidden sales messages in considered to be highly successful by major advertising agencies

Consumers will often pay more for a product that has a premium image attached to it by advertising.