Shared Flashcard Set

Details

COM 101 TEST 2
Intro To Mass communication
20
Communication
Undergraduate 2
11/02/2009

Additional Communication Flashcards

 


 

Cards

Term
IBM
Definition
first introduced 1981
Term
Mac
Definition
1984
Term
LAN
Definition

computer network: Local Area Network (connects 2 or more computers)

WAN: Wide Area Networks - connect LANs

Term
Internet access?
Definition
More than 633 million people
Term
World Internet Usage vs Penetration
Definition

World: Asia, Europe, North America

 

Penetration: North America, Australia/Oceania, Europe

Term
Caching
Definition
an active memory on the web that stores visited sites
Term
Cookie
Definition
a hidden identifier that allows the internet server to track visitors
Term
Top Internet Service providers
Definition

SBC

Comcast

AOL

Verizon

Road Runner

Term
top websites
Definition

Yahoo

Google

Msn

youtube

live.com

Term
Internet qualities
Definition

low entry barriers, lacks gatekeepers, not easily controlled

Term
Cable Act 1984
Definition

capped annual franchise fee to 5% of company's gross revenues

--> leads to increase in basic service prices

government needed to cap what city can charge for basic cable --> got expensive

Term
Cable companies
Definition

Comcast (serves over 21 million households)

Time Warner (11 million)

--> both provide cable service to 44% US homes

Term
Advertising: Account Executives
Definition

Liaison between client and agency
Help client develop a strategic advertising plan
Help the client set realistic advertising objectives
Work with media planners and creatives

Term
kinetograph
Definition

Kennedy Dickinson combined Edison’s light bulb, Goodwin’s celluloid, and Le Prince’s camera to create this early movie camera

Term
top theatre chains
Definition

1.                        Independent Theaters (45%)          

2.         Regal (16.5%)                                

3.         AMC (12%)

4.         Cinemark (9%)

5.         Carmike (6%)

6.         Cineplex Entertainment (3%)

Term

film studios with greatest US market share

Definition

1.    Time Warner 20%(Warner Bros, New Line, Warner Independent)

2.    Sony (17%)- (includes Columbia, Sony Classics, MGM/UA)

3.    Viacom (15.5%) (includes paramount, paramount vantage, DreamWorks)

4.    Disney 15%- (Buena Vista, Miramax, Pixar)

5.    News Corp 12% (Twentieth Century Fox, Fox Searchlight)

6.    GE/NBC Universal 12% (Universal, Focus, Roguel)

7.    Lion’s Gate- 4% (independent)

8.    All other independents- 6%

Term
Motion Picture Patents Company
Definition
Edison forms in 1908: brought down by Zucker (paramount) and Fox in 1917
Term
Big 5 and Little 3
Definition

Paramount, MGM, Warner Brothers, 20th Century Fox, RKO

 

Columbia, Universal, United Artists

 

late 1920s: oligopoly is formed

Term
Top 5 National Advertisers
Definition

  •  
    • Proctor and Gamble
    • AT&T
    • Verizon
    • General Motors Corp
    • Time Warner

Term
top five advertising agencies 
Definition

  •  
    • Omnicom Group
    • WPP group
    • Interpublic Group of Cos.
    • Publicis Groupe

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