Term
| Communication changes you` |
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Definition
-Card you create and use to define you
-Card games you play also define you |
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Term
| Cards message is effective when |
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Definition
-tailored to audience
-attention-getting and clear
-apropriate to situation or context
-signal strength is high
-little distracting noise
-desired reaction from audience |
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Term
| Entertainment messages bring audience |
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Definition
| enjoyment, relaxation, escape |
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Term
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Definition
| Television cultivates, or promotes a view of social reality that is inaccuarate, but that viewers assume reflects real life |
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Term
| Cultivation Process: Mainstream |
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Definition
| TV stabilizes and overrides individual differences within a society |
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Term
| Cultivation process: Resonance |
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Definition
| TV reinforces personal experience |
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Term
| Cultivation says TV has more impact when |
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Definition
| direct experience is limited, media exposure increases |
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Term
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Definition
-media choices based on impulsive needs
-bored people lke excitement programs
-stressed people like calm shows |
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Term
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Definition
| viewers must care about or despise characters and need satisfying resolution to conflict |
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Term
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Definition
-it lowers peoples guard and makes them like the message source, see program as more enjoyable
-when hostile humor is used it creates drama and need to punish the hostile person |
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Term
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Definition
-Most scenes make audiences uncomforbale or distressed
-greater distress increases enjoyment in satisfying conflucion
-aduiences make psychological connections with the heroes |
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Term
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Definition
| Men and women enjoy horror more if in the company of the opposite sex |
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Term
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Definition
| feelings that we learn to label or define |
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Term
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Definition
| ability to accurately label feelings as emtions |
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Term
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Definition
| ability to control emotions and impulses and adapting to changing circumstances |
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Term
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Definition
| ability to sense, understand, and react to others emotions |
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Term
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Definition
| ability to inspire, influence, and develop emotions that will help build relationships constructively |
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Term
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Definition
| audiences to interact with their entertainment experiences |
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Term
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Definition
| audiences are engaged in entertainment |
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Term
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Definition
| messages adressed directly to individuals |
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