Term
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Definition
| process of creating, reinforcing, changing beliefs or actions |
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Term
| Mental dialoge (with audience) |
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Definition
| mental give and take during persuasive speech |
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Term
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Definition
| portion of whole audience speaker wants to persuade |
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Term
| 3 Types of persuasive speech |
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Definition
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Term
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Definition
| truth or falsity of assertion |
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Term
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Definition
| worth/ rightness/ morality of an idea |
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Term
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Definition
| ? of whether specific action should or not be taken |
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Term
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Definition
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Term
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Definition
| suggested by the assotiations/ emotions triggered by word or phrase |
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