Shared Flashcard Set

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CMST 2060
Chapter 7
58
Communication
Undergraduate 1
12/08/2011

Additional Communication Flashcards

 


 

Cards

Term
What is the purpose of a memorial ceremony?
Definition
to honor those the memorial represents
Term
In regards to orientations, this is an object of worship:
Definition
idol
Term
speeches at a rally or protest are:
Definition
speeches of advocacy
Term
An audience that physically exists together at a particular place and time:
Definition
situated audience
Term
Which speech allows 2 or more speakers?
Definition
A speech of deliberation
Term
What is the most important component of public speaking?
Definition
eye contact
Term
pathos
Definition
the use of emotional appeals to persuade an audience by putting it in a certain frame of mind that makes it more willing to act in one way instead of another
Term
intuition
Definition
an emotional judgement that we make about things even when we do not have clear logical reasoning for doing so
Term
orientation
Definition
represents how we stand in relationship to a thing
Term
salience
Definition
represents how strongly emotion is felt within a particular situation
Term
events
Definition
time bound situations that have a beginning and an end
Term
people
Definition
both individuals and groups
Term
actions
Definition
conscious behavioral choices made by people
Term
utopia
Definition
is to use the power of an ideal to reveal the limitations of ones actual situation and inspire hope that future 'perfect' events will occur
Term
wasteland
Definition
portrays a horrific event that repels an audience from current or future social conditions
Term
virtue
Definition
attracts us to certain concrete actions by investing them with moral and practical value
Term
vice
Definition
a strategy which repels is from certain concrete actions by making them morally offensive and practically harmful
Term
saint
Definition
portrays particular individuals or groups in a positive light in order to make them role models for other people to follow
Term
sinner
Definition
a person or a group is portrayed in a negative light in order to make them repellent to an audience
Term
idol
Definition
the attempt to invest an object with such attractive qualities that an audience seeks to possess or preserve them
Term
abomination
Definition
the attempt to make an object seem so repellent that an audience ignores, shuns, discards, or destroys it
Term
form
Definition
the sense of qualitative unity that comes about when one arranges events and objects with reference to the demands of complete and unified perception
Term
qualitative unity
Definition
feeling that one can sum up that entire arc of experience within a single term
Term
formal style
Definition
is present when all of a speech's parts form together into a concrete whole in such a way that is fitting with the occasion and which carries an audience from expectation to fulfillment during the course of delivery
Term
figurative style
Definition
'minor forms' that possess through 'episodic distinctness to bear consideration apart from their context'
Term
conventional form
Definition
present when an audience possesses a categorical expectancy of what they are going to hear based on the traditional conventions of a speech genre
Term
syllogistic form
Definition
the form of a perfectly conducted argument, advancing step by step.
Term
repetitive form
Definition
restatement of the same thing in different was in order to consistently represent a principle under new guises
Term
qualitative form
Definition
the presence of one quality prepares us for the introduction of another that is emotionally satisfying
Term
symbol
Definition
anything whose meaning encompasses more than its literal existence
Term
myth
Definition
a powerful narrative vision of complex process that ordinarily extends over a long period
Term
icon
Definition
an inclusive image that condenses the process of a myth into a visual form
Term
artistic symbol
Definition
engages an audience with its sheer value as a work of creative invention
Term
interpretive symbol
Definition
makes order out of disorder
Term
symbol of acceptance
Definition
acts to establish a relationship between the audience and that danger which it has ignored, usually by giving the audience a feeling of power it had not previously experienced
Term
corrective symbol
Definition
offers a vision of possibility that helps correct the imbalances of the present
Term
emotional symbol
Definition
allows people to express powerful emotions that the would have otherwise suppressed
Term
emancipatory symbol
Definition
has the unique power to invert our moral codes, thus making the better into the worse and the worse into the better
Term
poetic category
Definition
stresses its own peculiar way of building the mental equipment by which one handles the significant factors of his time
Term
epic
Definition
in which one reacts to the challenges and necessities of a primitive existence by celebrating a warlike hero whose actions allow even humble peasants to endure harsh conditions
Term
tragedy
Definition
urges citizens to engage in a struggle to better some part of their environment.
Term
hubris
Definition
egotistical overreaching
Term
humor
Definition
brings about a burst of laughter through the momentary violation of expectations and the absurd juxtaposition of incongruous things
Term
didactic
Definition
a didactic speaker has the ethos of the educator who wishes to draw on the resources of reason, narrative, and emotion to enlighten audience
Term
elegy
Definition
fitting transition from the poetic categories that emphasize acceptance to those that focus on rejection
Term
burlesque
Definition
one uses the language of absurdity to ridicule and belittle ones opponents
Term
satire
Definition
a more sympathetic form of caricature whose purpose is not to ridicule but to cause laughter
Term
grotesque
Definition
the combination of clashing characteristics in the same object that produces discomfort rather than laughter
Term
logos
Definition
the use of rational arguments and evidence to persuade an audience of the reasonableness of ones position
Term
logical reasoning
Definition
the use of inferences and proofs to establish relationships among propositions which warrant specific conclusions
Term
claim
Definition
the primary position or conclusion being advanced by a speaker
Term
grounds
Definition
the supporting evidence for the claim
Term
warrant
Definition
the inferential leap that connects the claim with the ground, usually embodied in a principle, provision, or chain or reasoning
Term
backing
Definition
a reason used to justify the warrant
Term
rebuttal
Definition
acknowledges the conditions where the claim might not hold
Term
qualification
Definition
admits to the degree of certainty or confidence that the speaker has in the claim.
Term
generalization
Definition
warrants drawing a general conclusion about a class of people, events, objects, or processes based on specific examples drawn from experience
Term
analogy
Definition
warrants the comparison of two things that might not otherwise go together for the purposes of drawing a conclusion based on their sharing vital similarity
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