Term
| refers to much more than the age range of your potential market |
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Definition
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Term
| research that should involve targeting the smallest market possible |
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Definition
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Term
| studies suggest that most of what we read in the media is "_______" |
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Definition
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Term
| t or f: the media needs you more than you need them |
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Definition
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Term
| an overall plan or purpose for an organization/individual |
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Definition
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Term
| refers to the core concepts or characteristics for which a product or service is recognized |
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Definition
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Term
| refers to aligning your artist/tour with an existing brand that reaches a similar demographic |
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Definition
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Term
| of a press release that includes a short paragraph describing your company's products, service, and history |
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Definition
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Term
| refers to offering your customers greater value than your competitor's by offering lower prices, by providing greater benefits, by providing better service |
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Definition
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Term
| what can help you focus your publicity research? |
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Definition
| defining your musical identity, describing your ideal fan, determining how to get access to your fans |
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Term
| this is not limited by traditional marketing tactics |
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Definition
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Term
| t or f: Bob Baker DOES NOT suggest that you exclusively use Myspace to create a media presence |
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Definition
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Term
| what provides motivation for the media to cover a story? |
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Definition
| content that educates and entertains, being the first to introduce a new artist or technology, being part of the buzz, a witty or creative "angle" |
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Term
ad: large audience
dis: diluted demographics |
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Definition
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Term
ad: targeted market
dis: background media |
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Definition
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Term
ad: lasting message
dis: easily overlooked |
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Definition
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Term
ad: world wide 24/7
dis: tremendous competition |
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Definition
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Term
| why does cdbaby's derek sivers suggest that an artist proudly "exclude some people" in their marketing and publicity research? |
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Definition
| promotional campaigns should focus on targeting ideal fans |
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Term
| the cartoon network stunt for adult swim and aqua teen hunger force is an example of _______ |
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Definition
| guerilla marketing which pushes the limits of what current society will allow |
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Term
| list 5 "do's" of a great company/band/artist website: |
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Definition
1. have your own domain
2. proof read your text
3. provide contact info
4. allow easy navigation
5. test before going live |
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Term
| list 5 "don'ts" of a great company/band/artist website |
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Definition
1. over use text
2. have an outdated page
3. don't be underconstruction
4. don't use more than 3 fonts
5. don't use hard to read fonts |
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