Term
| Refers to much more than the age range of your potential market |
|
Definition
|
|
Term
| Target market research should involve targeting what size market? |
|
Definition
|
|
Term
| Studies suggest that most of what we read in the media is ______ |
|
Definition
|
|
Term
| True or False: The media needs you more than you need them |
|
Definition
|
|
Term
| What is a Mission Statement? |
|
Definition
| An overall plan or purpose for an organization/individual |
|
|
Term
| The core concepts or characteristics for which a product or service is recognized |
|
Definition
|
|
Term
| Aligning your artist/tour with an existing brand that reaches a similar demographic |
|
Definition
|
|
Term
| A boilerplate of a press release includes what? |
|
Definition
| A short paragraph describing your companies products, services, and history. |
|
|
Term
| Competitive advantage refers to offering your customers greater value than your consumers by what? |
|
Definition
| Offering lower prices, greater benefits, and better service. |
|
|
Term
| What can help focus your publicity research? |
|
Definition
| Defining your musical identity, Describing your ideal fan, Determining how to get access to your fans. |
|
|
Term
| Is Guerrilla marketing limited by traditional marketing tactics? |
|
Definition
|
|
Term
| True or False: Bob Baker DOES NOT suggest that you Exclusively use MySpace to create a media presence |
|
Definition
|
|
Term
| The following provides motivation for the media to cover a story: |
|
Definition
| Content that educates and entertains, Being the first to introduce a new artist, Technology, Being part of a Buzz, A witty or creative "angle", etc. |
|
|
Term
| What is an advantage/disadvantage to Television for Media? |
|
Definition
Advantage - Large Audience
Disadvantage - Diluted Demographics |
|
|
Term
| What is an advantage/disadvantage to Radio for Media? |
|
Definition
Advantage - Targeted Market
Disadvantage - Background Media |
|
|
Term
| What is an advantage/disadvantage to Print for Media? |
|
Definition
Advantage - Lasting Message
Disadvantage - Easily Overlooked |
|
|
Term
| What is an advantage/disadvantage to Internet for Media? |
|
Definition
Advantage - World Wide 24/7
Disadvantage - Tremendous Competition |
|
|
Term
| Why does CD Baby's Derek Sivers suggest that an artist proudly "exclude some people" in their marketing and publicity research? |
|
Definition
| Promotional campaigns should focus on targeting ideal fans. |
|
|
Term
| The Cartoon Network stunt for Adult Swim and Aqua Teen Hungerforce is an example of what, which pushes the limits of what current society will allow |
|
Definition
|
|
Term
| List 5 "Do's" of a great company/band/artist website |
|
Definition
- Have your own Domain
- Proof read your Text
- Provide contact info
- Allow easy navigation
- Test before going live |
|
|
Term
| List 5 "Don'ts" of a great company/band/artist website |
|
Definition
- Over use text
- Have an outdated page
- Don't be under construction
- Don't use more than 3 fonts
- Don't use hard to read fonts |
|
|
