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| a collection of reading matter, issued regularly |
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| Term for magazines based on the idea of their regular interval of publication |
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| Phase of media evolution in which only the richest and best-educated members of the population make use of a particular media |
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| Phase of media evolution in which a truly mass audience takes advantage of a particular medium |
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| Phase of media evolution in which a particular medium tends to break up into segments for audience members with diverse and specialized interests |
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| Cost per thousand; guideline for the price of each exposure of a customer to an ad |
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| Investigative journalism conducted with the goal of bringing about social reform |
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| Magazines produced on cheap paper with a low cultural reach, such as "True Romance" and "True Confessions" |
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| special interest magazines |
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| Magazines aimed at specific readers with specific concerns and tastes |
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| Magazines that appear only on the internet, such as "Slate" and "Salon," aka e-zines |
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| Any magazine that advertises and reports on consumer products and the consumer lifestyle |
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| Magazines that focus on a particular business and are usually essential reading for people in that business |
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| public relations magazines |
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| Magazines produced with the objective of making their parent organizations look good |
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| Periodicals that doctors, lawyers, engineers, and other occupational groups rely on for information in their fields. |
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| Periodicals that publish research in a variety of scholarly fields, also called scholarly journals |
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| Industry term for literary magazines with small circulations |
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| Low-cost self-published magazines put out by fans on a variety of topics, aka fanzines |
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| Using a personal computer to act as editor, publisher, and writer. |
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| A brief explanation of how the magazine will be unique and what will make it successful |
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| Magazines published by associations, such as "National Geographic" |
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| Title given to a magazine's highest-paid freelance writers, who sometimes polish others' work |
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| The division of a magazine company charged with finding and keeping subscribers, managing the subscriber list, and promoting single-copy sales. |
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| Postcard sized business reply cards, usually containing subscription solicitations, that are inserted into magazines during the production process. |
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| subscription fulfillment companies |
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| Businesses that specialize in soliciting magazine subscriptions |
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| Slightly different versions of the same magazine, as in demographic and regional editions |
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| Slightly different versions of the same magazine that go out to subscribers with different characteristics |
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| Slightly different versions of the same magazine produced for different geographic areas |
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| paid circulation magazines |
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| Magazines for which readers actually pay subscription fees and newsstand chargers |
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| A system of distribution in which magazines are sent for free to desired readers |
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| Readership beyond the original purchaser of a publication |
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| Editorial material designed to be paired with nearby advertising |
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