Term
| What is the inoculation theory? |
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Definition
Used for when people already agree with you but determines if they stand STRONG with you
• Summary: small doses of the opposing position can increase resistance to subsequent influence attempts |
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Term
| What is the biological metaphor? |
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Definition
1. Prevent disease through healthful living
2. Prevent disease through vaccines or inoculation |
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Term
| What are the 2 Inoculation "treatments"? |
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Definition
1. Supportive: giving receivers arguments supporting their existing beliefs
2. Refutational: showing receivers a wear attack on the truism and then refuting that attack
• Most effective |
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Term
| What are the 2 Refutational "treatments"? |
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Definition
1. Transfers to new argument
2.Works best in combination with supportive treatments |
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Term
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Definition
1. 2 sided, refutational messages( 20% more effective than one-sided messages)
2. 1 sided messages (20% more effective than 2 sided, non refutational messages)
3.2 sided , non refutational messages (Don't do this!) |
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Term
| Critiques on Inoculation Theory |
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Definition
• Social scientific
• Predictions are consistent
1. Testable
2. Strong predictive power
Parsimonious |
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