refers to the preference in post modern societies for simulate experience rather than real ones

- People see emtional expierences in images of reality that have been exaggerated to the grotesque (breast implants and photo editing)

1. No idea of foundationalism

2. Reject narratives

3. Prioritizes consumption

Consumer settings via...

1. Simulation

2.Extranvaganza

3. Implosion

4. Time

creates fake atmosphere

- Fake of a fake image

EX: Rainforest Cafe

allure to bring people in to consume

EX: KISS concert lights

coming together of things that used to be separate

EX: camera phones

space compression; there are no longer business hours, no wait for anything when ordering it

EX: online shopping

when many things are put in one place

EX: malls, super centers, casinos, cruise ships, libraries

- Creates a hyperreality- a blurring of real and fake

Study of atmospheres and how they work (hotel developers)

- Shows how to encourage consumption and reenchant people

When you go into a store to get one thing and walk out with more

- Lose track of orginal intentions due to the setting of a store

Each sign has an object sign with different levels of "importance" or "worth"

EX: Lexis compared to Honda means you are doing well for yourself

a sign of a image that never existed in reality

EX: Levis used to mean you were hard working now jeans cost $100 for fashion reasons

A thought turned back on its self

- Social control

"the state in which people are so involved in an activity that nothing else matters"

- "optimal experience"