Term
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Definition
| Tangible items like clothing and accessories. |
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Term
| What are fashion services? |
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Definition
| Tasks performed like alterations, dry cleaning, styling. |
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Term
| What is a trade association? |
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Definition
| An organization that provides services to specific groups, like the National Retail Federation and the Council of American Fashion Designer |
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Term
| What is the Fashion Group? |
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Definition
| A trade organization representing all segments of the fashion industry. |
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Term
| What are trade publications? |
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Definition
| Published items like magazines and newspapers that are written for people in the industry. |
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Term
| What is the most important trade publication in the fashion industry? |
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Definition
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Term
| What are fashion magazines? |
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Definition
| Publications for consumers. Vogue, Elle, Glamour, GQ. |
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Term
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Definition
| The selection of goods and services that a compnay offers. |
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Term
| What is the product assortment? |
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Definition
| The specific styles a company will offer at a given time. |
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Term
| What is the difference between product mix and product assortment? |
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Definition
| Product mix includes categories like coats, swimwear, jeans. Product assortment is the exact syles (Jantzen style 1144 in red) that will be sold. |
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Term
| What is assortment breadth? |
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Definition
| The number of styles in an assortment. |
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Term
| What is the assortment depth? |
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Definition
| The quantity of each style that is purchased. |
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Term
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Definition
| The systematic gathering,recording and analyzing of information about marketing to customers. |
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Term
| What is the observation method of market research? |
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Definition
| Watching people and recording their behavior. |
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Term
| What is the survey method of market research? |
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Definition
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Term
| What is the expiremental method of market research? |
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Definition
| A market researcher changes variables and studies the result. |
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Term
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Definition
| A company selects a group of people to discusss marketing topics. |
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Term
| How is market reseach targeted? |
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Definition
| Research is targeted towards the market segment the company wants to attract. |
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Term
| What is a merchandise information system? |
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Definition
| The computer system that collects and analyzes a companies records and data. |
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