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Include politics, public issues, and the making of public policies. |
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those attitueds held by a signifcant number of people on matters of government and politics |
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| those means of communication that raech large, widely dispersed audiences (masses of people) simultaneously. |
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| groups that are made up of people with whom one regularly associates, including friends, classmates, neighbors, and co-workers. |
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| any person who, for any reason, has an unsually strong influence on the views of others. |
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| the instructions or commands a constituency gives to its elected officials |
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| private organizations whose members share certain views and objectives and work to shape the making and the content of public policy. |
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| devices that ttempt to collect information by asking people questions. |
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| polls that sought to read the public's mind simply by asking the same question of a large number of people. |
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| a representative slice of the total universe |
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| Also called a probability sample, the pollster interviews a certain number of randomly selected people who live in a certain number of randomly selected places. |
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| a sample deliberately constructed to relfect several of the major characteristics on a given universe. |
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