Term
|
Definition
| a question about the worth, rightness, morality, and so forth of an idea or action |
|
|
Term
|
Definition
| A question about whether a specific course of action should or should not be taken. |
|
|
Term
|
Definition
| the obligation facing a persuasive speaker to prove that a change from current policy is necessary. |
|
|
Term
| Comparative Advantages Order |
|
Definition
| speaker's solution is preferable to other proposed solutions |
|
|
Term
| Monroe's Motivated Sequence |
|
Definition
| attention, need, satisfaction, visualization, and action |
|
|
Term
|
Definition
| name by Aristotle for what modern students of communication refer to as credibility |
|
|
Term
Initial
Derived
Terminal credibility |
|
Definition
|
|
Term
|
Definition
| name from Aristotle for the logical appeal of a speaker. The two major elements of logos are evidence and reasoning |
|
|
Term
|
Definition
| process of drawing a conclusion on the basis of evidence |
|
|
Term
| Reasoning from specific instances |
|
Definition
| reasoning that moves from particular facts to a general conclusion |
|
|
Term
|
Definition
| reasoning that moves from a general principle to a specific conclusion |
|
|
Term
|
Definition
| speaker mistakengly assumes that b/c one even follows another, the first event is the cause of the second. |
|
|
Term
|
Definition
| reasoning where speaker compares two similar cases and infers that what is true for the first case is also true for the second. |
|
|
Term
|
Definition
| fallacy introducing irrelevant issues to divert the attention from the subject |
|
|
Term
|
Definition
| fallacy attacking the person rather than dealing with the real issue |
|
|
Term
|
Definition
| fallacy forcing listeners to choose b/w two alternatives when more exist |
|
|
Term
|
Definition
| fallacy assuming that b/c something is popular, it is therefore good, correct |
|
|
Term
|
Definition
| fallacy that assumes that taking a first step will lead to more steps that can't be prevented |
|
|
Term
|
Definition
| name by Aristotle known as emotional appeal |
|
|
