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| A short article that expresses opinions on a topic |
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| A section of the newspaper reserved for editorials and various other pieces that contain opinion rather than objective reporting |
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| Writing that expresses the writer's opinion and view point |
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| A statement printed in all editions of a newspaper, generally on the editorial page, identifying pertinent information about the publication , such as name, publisher, editor, and staff members |
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| A statement of the position of the paper on various editorial issues, such as whose viewpoint the editorials represent , how the newspaper handles letters to the editor, how monies from ads will be handled , etc |
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| Bylined article expressing the opinions of the writer, usually signed , and appearing on the editorial page |
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| A technique in which the opinions of individuals with opposing viewpoints on a topic are run in side - by - Side opinion articles |
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| A set of 8 or 16 pages printed on a large sheet of paper , which is folded, cut, and bound (with other signatures) into a book |
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| a planning device designating what goes on specific pages (as in a yearbook) |
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| text in a yearbook that explains and develops the theme chosen for the book |
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| the inside front and back covers of books |
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| lines of copy placed next to a photo that explain the content of the photo; also called a cutline |
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| a pattern for a page design |
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| a large sheet of paper that shows one side of a signature |
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| journalism produced for radio or television |
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| a fact or bit of information that will stick in the audience's minds and make the audience remember a story |
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| the quality of writing that makes it creative, original, and memorable |
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| the highest-ranking student on a broadcast staff; the one who supervises the various department directors and acts as liaison between them and the faculty advisory board |
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| the person in charge of all on-air programming; determines the programming schedule and mix and the choice of announcers |
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| the type of music played by a radio station |
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| a complete record of everything broadcast during the hours a station is on the air |
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| the person in charge of installation and maintenance of all broadcast equipment at a station |
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| the communication of information from an organization, company, or group to some particular audience to achieve a specific response |
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| one of various groups or audiences to whom public relations goals and activities may be directed |
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| the particular audience selected to receive a message |
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| an organization set up to provide information about a school to its publics |
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| information about an organization provided to the news media by that organization |
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| to request delay of a news story or release until a specified date and time |
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| the person on the staff of a publication who is in charge of advertising sales and preparation, circulation, and record keeping |
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| a series of questions designed to elicit information about specific habits or preferences of a particular audience |
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| a written statement attesting to the value of something |
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| one who writes material for advertising |
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| the part of an advertisement urging the reader to take some specific action, such as calling for information or buying the product |
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| a point about two-thirds of the way up from the bottom of an ad (not the physical center of the space) |
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| text prepared so that the headlines , body type, and art are already set, positioned, and ready to be photographed |
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| the number of people who receive a publication |
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