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Chapter 9
Magazines in the Age of Specialization
14
Communication
Undergraduate 2
02/11/2014

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Term
magazine
Definition
A non-daily periodical that comprises a collection of articles, stories, and ads.
Term
muckrakers
Definition
Reporters who used a style of early-twentieth century investigative journalism that emphasized a willingness to crawl around in society's muck to uncover a story.
Term
general-interest magazines
Definition
Types of magazines that address a wide variety of topics and are aimed at a broad national audience.
Term
photojournalism
Definition
The use of photos to document events and people's lives.
Term
pass-along readership
Definition
The total number of people who come into contact with a single copy of a magazine.
Term
Webzines
Definition
A magazine that publishes on the Internet.
Term
supermarket tabloids
Definition
Newspapers that feature bizarre human-interest stories, gruesome murder tales, violent accident accounts, unexplained phenomena stories, and malicious celebrity gossip.
Term
desktop publishing
Definition
A computer technology that enables an aspiring publisher/editor to inexpensively write, design, lay out, and even print a small newsletter or magazine.
Term
regional editions
Definition
National magazines whose content is tailored to the interests of different geographic areas.
Term
split-run editions
Definition
Editions of national magazines that tailor ads to different geographic areas.
Term
demographic editions
Definition
National magazines whose advertising is tailored to subscribers and readers according to occupation, class, and zip-code address.
Term
evergreen subscriptions
Definition
Magaine subscriptions that automatically renew on the subscriber's credit card.
Term
magalogs
Definition
A combination of a glossy magazine and retail catalogue that is often used to market goods or services to customers or employees.
Term
zines
Definition
Self-published magazines produced on personal computer programs or on the internet
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