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Definition
| a relatively inexpensive item that merits little shopping effort |
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Definition
| A product that requires comparison shopping, because it is usually more expensive and found in fewer stores. |
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Definition
| A particular item that consumers search extensively for and are reluctant to accept substitutes. |
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Definition
| A product unknown to the potential buyer or known product that the buyer does not actively seek. |
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Term
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Definition
| the need the product fulfills |
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Term
| Actual product/Tangible Attributes |
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Definition
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Term
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Definition
| Additional products/services |
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Term
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Definition
| improvement; new and improved; new colors |
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Term
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Definition
| current brand to new product class |
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Term
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Definition
| Market perception change, traged at new markets or market segments |
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