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Chapter 9 - Product concepts
Exam 2
11
Marketing
Undergraduate 3
04/06/2009

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Term
Convenience Product
Definition
a relatively inexpensive item that merits little shopping effort
Term
Shopping Product
Definition
A product that requires comparison shopping, because it is usually more expensive and found in fewer stores.
Term
Specialty Product
Definition
A particular item that consumers search extensively for and are reluctant to accept substitutes.
Term
Unsought Product
Definition
A product unknown to the potential buyer or known product that the buyer does not actively seek.
Term
Core Product
Definition
the need the product fulfills
Term
Actual product/Tangible Attributes
Definition
attributes
Term
Augmented Product
Definition
Additional products/services
Term
Line Extension
Definition
improvement; new and improved; new colors
Term
Brand Extension
Definition
current brand to new product class
Term
Repositioning
Definition
Market perception change, traged at new markets or market segments
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