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Definition
| the need-satisfying offering of a firm. |
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Definition
| a product's ability to satisfy a customer's needs or requirements. |
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Definition
| the set of all product lines and individual products that a firm sells. |
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| a set of individual products that are closely related. |
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Definition
| a particular product within a product line. |
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Definition
| the use of a name, term, symbol, or design--or a combination of these--to identify a product. |
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Definition
| a word, letter, or a group of words or letters. |
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Definition
| includes only those words, symbols, or marks that are legally registered for use by a single company. |
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Definition
| the same as trademark except that it refers to a service offering. |
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Definition
| means that a potential customers won't buy a brand unless its image is changed. |
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Term
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Definition
| means final consumers don't recognize the brand at all--even though intermediaries may use the brand name for identification and inventory control. |
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Definition
| means the customers remember the brand. |
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Definition
| means customer's insist on a firm's branded product and are wiling to search for it. |
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Term
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Definition
| spells out what kinds of marks can be protected and the exact method of protecting them. |
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Definition
| the same brand name for several products or individual brand for each product. |
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Definition
| a well known brand that sellers pay a fee to use. |
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Definition
| separate brand names for each product-- when it's important for the products to each have a separate identity, as when products vary in quality or type. |
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Term
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Definition
| products that have no brand at all other than the identifications of their contents and the manufacturer or intermediary. |
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Term
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Definition
| brands created by producers. |
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Term
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Definition
| are brands created by intermediaries. |
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Term
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Definition
| the competition between dealer brands and manufacturer brands, is just a question of whose brands will be more popular and who will be in control. |
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Term
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Definition
| involves promoting, protecting, and enhancing the product. |
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Term
| universal product code (UPC) |
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Definition
| that identifies each product with marks readable by electronic scanners. |
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Term
| federal fair packing and labeling act (1966) |
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Definition
| requires that consumer goods be clearly labeled in easy to understand terms to give consumers more information. |
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Definition
| explains what the seller promises about its product. |
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Term
| Magnuson-Moss Act (of 1975) |
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Definition
| says that producers must provide a clearly written warranty if they choose to offer any warranty. |
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Term
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Definition
| products meant for the final consumer. |
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Definition
| products meant for use in producing other products. |
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Definition
| products a consumer needs but isn't willing to spend much time or effort shopping for. |
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Definition
| products that are bought often, routinely, and without much thought. |
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Definition
| products that are brought quickly--as unplanned purchases--because of a strongly felt need. |
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Definition
| products that are purchased immediately when the need is great. |
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Term
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Definition
| products that a customer feels are worth the time and effort to compare with competing products. |
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Term
| homogenous shopping products |
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Definition
| shopping products that customer sees as basically the same and wants at the lower price. |
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Term
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Definition
| shopping products the customer sees as different and wants to inspect for quality and suitability. |
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Term
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Definition
| consumer products that the customer really wants and makes a special effort to find. |
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