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Chapter 8 Strategy in the Global Environment
MGT 499 Competitive Strategy Final
7
Management
Undergraduate 4
03/20/2019

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Cards

Term
Multinational Company
Definition
A company that does business in two or more national markets.
Term
Location Economies
Definition
The economic benefits that arise from performing a value creation activity in an optimal location.
Term
Global Standardization Strategy
Definition
A business model based on pursuing a low-cost strategy on a global scale.
Term
Localization Strategy
Definition
A strategy focused on increasing profitability by customizing a company’s goods or services so that they provide a favorable match to tastes and preferences in different national markets.
Term
Transnational Strategy
Definition
A business model that simultaneously achieves low costs, differentiates the product offering across geographic markets, and fosters a flow of skills between different subsidiaries in the company’s global network of operations.
Term
Global Strategic Alliances
Definition
Cooperative agreements between companies from different countries that are actual or potential competitors.
Term
Opportunism
Definition
Seeking one’s own self- interest, often through the use of guile.
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