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Chapter 8
Health Promotion and Health Communication
21
Anthropology
3rd Grade
11/30/2013

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Term
What is health promotion?
Definition
Refers to the process of enabling people and communities to increase their control over various determinants of health
Term
What can oral health promotion increase?
Definition
-Demand for care
-Use of dental services
-Preventive self-care measures
Term
What is a theory?
Definition
a set of interrelated concepts, definitions, and propositions that present a systematic view of events or situations by specifying relations among variables, in order to explain and predict the events or situations
Term
What are other words for theories?
Definition
-conceptual frameworks
-models
Term
What are the three levels of health promotion?
Definition
1. intrapersonal level
2. interpersonal level
3. community level
Term
intrapersonal level
Definition
-Stages of Change Theory
-Health Belief Model
Term
interpersonal level
Definition
Social Leaning Theory
Term
community level
Definition
Community Organization Theory
Term
What is the community organization theory?
Definition
Involving/activating members of a community to identify a common problem or goal
Term
Diffusion of Innovations Theory
Definition
-Assesses how new ideas, products, or services spread within a society
-Point out benefits (monetary, convenience, time-saving)
Term
Organizational Change: Stage Theory
Definition
-Involve management in awareness-raising activities
-Initiate action by consulting with decision makers
-Innovation is implemented
-New goals and values are internalized
Term
Health communication process (1-4)
Definition
1. Planning and strategy development
2. developing and pretesting concepts
3. implementing the program
4. Assessing effectiveness
Term
Tailoring messages
Definition
relates to specific cues used to make messages meaningful for a specific individual
Term
What are the stages of change?
Definition
1. precontemplation
2. contemplation
3. decision
4. action
5. maintenance
Term
precontemplation
Definition
not thought of changing
Term
contemplation
Definition
thinking about change in the near future
Term
decision
Definition
ready to make a plan
Term
action
Definition
implementing plan
Term
maintenance
Definition
continuing action
Term
What is the health belief model?
Definition
allows us to assess people's perceptions of health problems, see page 227 in book for table
Term
What are the 4 ways that the social learning theory suggests we learn?
Definition
1. direct exposure
2. vicarious exposure
3. judgements voiced by others
4. inferred knowledge
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