Shared Flashcard Set

Details

CHapter 8
Radio
29
Communication
Undergraduate 1
10/24/2012

Additional Communication Flashcards

 


 

Cards

Term
amplitude modulation AM 219
Definition
radio transmissions created by changing the power of the carrier wave
Term
analog radio 224
Definition
radio transmissions in which an electronic waveform represents the sound on a carrier wavve
Term
audion 214
Definition
a tube invented by Lee De Forest that was designed to pick up and amplify radio signals; also known as a vacuum tube
Term
broadcasting 214
Definition
using wireless technology to instantaneously reach a wide audience
Term
call letters 219
Definition
broadcast station indefications assigned by the FCC
Term
dayparts 226
Definition
time divisions that radio stations make in the day in order to schedule appropriate programming
Term
digital radio 224
Definition
signal transmissions by assigned numbers rather than analog waves
Term
electromagnetic spectrum 213
Definition
the range of frequencies that can be used for transmitting radio waves with electricity
Term
federal communications commission (FCC) 219
Definition
government agency in charge of regulating all means of interstate telephone and radio communication
Term
format 222
Definition
consistent programming formula with a recognizable sound and personality
Term
format clock 227
Definition
graphic used by radio programmers showing each feature of the programming hour
Term
frequency modulation (FM) 220
Definition
transmission created by changing the speed at which radio waves are generated
Term
morse code 214
Definition
telegraph code of dots and dashes invented by Samuel Morse
Term
network 216
Definition
a group of interconnected broadcast stations that share programming; also, the parent company that supplies that programming
Term
network affiliate 217
Definition
a local station that has a contractual relationship to air a network's programming
Term
owned and operated stations (O&Os) 217
Definition
broadcast stations possessed by and run by the network; they usually carry everything the network provides
Term
payola 239
Definition
a practice at which record companies paid radio station personnel to play certain records
Term
pirate radio stations 238
Definition
low-power, unlicensed, illegal stations
Term
public interest, convenience, and neccesity 219
Definition
a phrase from the radio act of 1927 requiring that broadcasting be good for the community
Term
public radio 231
Definition
broadcast outlets that derive their income from sources other than the sale of advertising time; also known as noncommercial
Term
sampling 229
Definition
measurements taken from a small percentage of the audience, chosen to represent the behavior of the rest of the audience; broadcast ratings are a form of sampling
Term
shock jocks 236
Definition
radio personalities who derive humor and ratings from lewd and tasteless comments, using tactics such as vulgarity, racism, sexism, and cynicism
Term
spectrum scarcity 218
Definition
limited nature of broadcast frequencies
Term
sustaining programming 216
Definition
regular unsponsored broadcast shows designed to maintain audience contact until advertising can be sold for that time
Term
toll broadcasting 216
Definition
early plan for radio revenue in which access to radio time would be free
Term
top 40 222
Definition
radio format in which the current 40 best-selling songs are played in rotation
Term
transistor 221
Definition
a durable, solid-state, minature version of the large and fragile vacuum tubes used in early radios
Term
turnkey networks 230
Definition
companies that provide fully automated around the clock programming for radio stations
Term
wireless telegraphy
Definition
name for early radio transmissions, before human voices could be carried on the airwaves
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