Shared Flashcard Set

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Chapter 8
New Products and Innovations
4
Marketing
Undergraduate 3
10/27/2009

Additional Marketing Flashcards

 


 

Cards

Term
Actual Product
Definition
The physical good or the delivered service that supplies the desired benefit
Term
Argumented Product
Definition
The actual product plus other supported features such as warranty, credit, delivery, installation, bundled services, and repair service after the sale
Term
Business Analysis
Definition
The step is the product development process in which marketers assess a product's commercial vialbility
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