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Chapter 8
Cognition
33
Psychology
Undergraduate 1
02/14/2011

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Term
Cognitive Processes
Definition
Higher mental processes like perception, memory, language, and reasoning
Term
Cognition
Definition
General term for all forms of knowing
Term
Cognitive Science
Definition
An interdisciplinary field that extends the principles of cognitive psychology to other systems that manipulate information
Term
Serial Processes
Definition
Separate examinations of each individual element in an array, one after the other
Term
Parallel Processes
Definition
Simultaneous examinations of all elements in an array
Term
Reaction Time
Definition
Used to determine if a Parallel or Serial mental process is carried out
Limited processing resources must be spread over different mental tasks
Term
Attention
Definition
responsible for disturbing mental processes. Some have a higher demand than others (ex. Controlled processes--Automatic processes do not)
Term
Goal of cognitive science research
Definition
to design experiments to confirm each components of models that combine serial and parallel, controlled and automatic
Term
Language Production
Definition
What people say
Complex process they go through to produce message
Term
Speakers
Definition
Language producers
Term
Listeners
Definition
Language understanders
Term
Audience Design
Definition
Shaping a message to fit an audience
Term
Cooperative Principle
Definition
Speaker prepare to produce utterances that are appropriate to the setting and meaning of the ongoing conversation
Quantity--make contribution as information as require (but no more)
Quality--true contribution
Relation--relevant
Manner--perspicacious, avoid obscurity and ambiguity of information, brief & orderly
Term
Common Ground
Definition
Listeners know all the speaker known
Community Membership: assumption
Copresence of Action:
Perceptual Copresence: share same perceptual event
Term
Lexical Ambiguity
Definition
determining which various meanings of a word is appropriate to the context
"disambiguating"
Term
Structural Ambiguity
Definition
determines which two or more structures of a sentence implies and is largely dependent on CONTEXT
Term
Inferences
Definition
logical assumptions made possible by knowledge in memory
Term
Sapir-Whorf Hypothesis
Definition
Differences in language create differences in thought
Term
Linguistic Relativity
Definition
Supported hypothesis of Satir-Whorf.
Structured differences in language paralleled by nonlinguistic cognitive thinking in different native speakers of two languages
Term
Problem solving & Reasoning
Definition
Requires a combination of current information & information stored in the memory
Involves goal-directed thinking
Term
Problem Space
Definition
How a problem is defined in real life
Initial State: incomplete/unsatisfactory information for which you start
Goal State: set of information you hope to achieve
Set of operations: steps taken to move from initial to goal state
Term
Algorithms
Definition
step-by-step procedures that always lead to the right answer to a particular problem
Term
Heuristic
Definition
Short cuts used when algorithms aren't available.
Term
Think-Aloud protocols
Definition
ask participants to verbalize ongoing thoughts
Term
Functional Fixedness
Definition
a "mental block" that adversely affects problem solving by inhibiting the perception of a new function for an object
Term
Deductive reasoning
Definition
process in which one draws a logical conclusion between two or more statements or premises
Term
Inductive Reasoning
Definition
Forms reasoning using available evidence to generate likely, but not certain, conclusions
Term
Dual-Process model
Definition
Of judgment & decision making. One process is fast, efficient, and automatic. Other is slow, deliberate, and conscious.
Term
Available Heuristic
Definition
Make decisions based on readily avialable information

i. Memory can cause biased decisions
ii. Information stored in memory is often inaccurate
Term
Representative Heuristic
Definition
People use past information about similar present circumstances

(i)It causes you to ignore other relevant information.
(ii) You fail to be guided by accurate representations.
Term
Anchoring Heuristic
Definition
Compare up and down
Term
Frame
Definition
particular description of a choice (in terms of gains or losses to influence choice)

After regret people ponder later decisions more
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