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Chapter 8 Key terms
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Political Studies
Undergraduate 2
06/03/2009

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Term
Popular vote
Definition
The votes cast by citizens in an election
Term
Electoral vote
Definition
Votes cast by members of the electoral college; after a presidential candidate wins the popular vote in a given state, that candidate’s slate of electors will cast electoral votes for the candidate on behalf of that state
Term
Party ratio
Definition
The proportions of seats in the House and Senate that are controlled by each major party
Term
Seat shift
Definition
A change in the number of seats held by Republicans and Democrats in the House or Senate
Term
Normal election
Definition
A typical congressional election in which the reelection rate is high, and the influences on House and Senate contest are largely local
Term
Nationalized election
Definition
An atypical congressional election in which the reelection rate is relatively low for oen party’s House and Senate incumbents and national-level issues exert more influence than usual on House and Senate races
Term
Incumbent
Definition
A politician running for reelection to the office she currently holds
Term
Challenger
Definition
A politician running for an office that he does not hold at the time of the election. Challengers run against incumbents or in open-seat elections
Term
Retrospective evaluation
Definition
A citizen’s judgment of an officeholder’s job performance since the last election
Term
Nomination
Definition
The selection of a particular candidate to run for office in a general election as a representative of his or her political party
Term
Open Primary
Definition
A primary election in which any registered voter can participate in the contest, regardless of party affiliation
Term
Closed primary
Definition
A primary election in which only registered members of a particular political party can vote
Term
General election
Definition
The election in which voters cast ballots for House members, senators, and (every four years) a president and vice president
Term
Absentee ballot
Definition
A voting ballot submitted by mail before an election. Voters use absentee ballots if they will be unable to go to the polls on Election Day
Term
Plurality voting
Definition
A voting system in which the candidate who receives the most votes within a geographic are wins the election regardless of whether he or she wins a majority of the votes
Term
Majority voting
Definition
A voting system in which a candidate must win more than 50 percent of votes in order to win the election. If no candidate wins enough votes to take office, a runoff election is held between the top two vote-getters
Term
Runoff election
Definition
Under a majority voting system, a second election held only if no candidate wins a majority of the votes in the first general election. Only the top two vote-getters in the first election compete in the runoff
Term
Undervote
Definition
Casting a ballot that is either incomplete or cannot be counted
Term
Primary
Definition
A ballot vote in which citizens select a party’s nominee for the general election
Term
Caucus (political)
Definition
Local meetings in which party members select a party’s nominee for the general election
Term
Delegates
Definition
Individuals who attend their party’s national convention and vote to select their party’s nominee for the presidency. Delegates are elected in a series of primaries and caucuses that occur during winter and spring of an election year
Term
Winner-take-all
Definition
During the presidential primaries, the practice of assigning all of a given state’s delegates to the candidate who receives the most popular votes. Some states’ Republican primaries and caucuses uses this system
Term
Regional primaries
Definition
A practice whereby several states in the same area of the country hold presidential primaries or caucuses on the same day
Term
Frontloading
Definition
The practice of states moving their presidential primaries or caucuses to take place earlier in the nomination process, often in the hopes of exerting more influence over the outcome
Term
Superdelegates
Definition
Democratic members of Congress and party officials selected by their colleagues to be delegates at the party’s presidential nominating convention. (Republicans do not have superdelegates.) Unlike delegates selected in primaries or caucuses, superdelegates are not committed to a particular candidate and can exercise their judgment decing how to vote at the convention
Term
Electoral college
Definition
The body that votes to select america’s president and vice president based on the popular vote in each state. Each candidate nominates a slate of electors who are selected to attend the meeting of the college if their candidate wins the most votes in a state or district
Term
Swing states
Definition
In a presidential race, highly competive states in which both major party candidates stand a good chance of winning the state’s electoral votes
Term
Election cycle
Definition
The two-year period between general elections
Term
Open seat
Definition
An elected position for which there is no incumbent
Term
Permanent campaign
Definition
The actions officeholders take throughout the election cycle to build support for their reelection
Term
Political business cycle
Definition
Attempts by elected officials to manipulate the economy, increasing economic growth and reducing unemployment and inflation around election time, with the goal of improving evaluations of their performance in office
Term
Money primary
Definition
Fund-raising by candidates prior to the primaries or caucuses. The amounts that candidates manage to raise in this period are often considered indicative of their respective chances of winning
Term
Talent primary
Definition
Candidates’ attempt to recruit well-respected consultants and campaign staff prior to the first primaries and caucuses. A candidate’s ability to recruit a prestigious campaign team is often considered indicative of his or her electoral prospects
Term
Wholesale politics
Definition
A mode of campaigning that involves indirect contact with citizens, such as running campaign adds
Term
Retail politics
Definition
A mode of campaigning in which a candidate or campaign staff contact citizens directly, as would happen at a rally, a talk before a small group, or a one-on-one meeting between a candidate and a citizen
Term
Mobilization
Definition
Motivating supporters to vote in and election and, in some cases, helping them get to the polls on Election Day
Term
GOTV (ground game)
Definition
A campaign’s efforts to “get out the vote” or make sure their supporters vote on Election Day
Term
Push polling
Definition
A type of survey in which the questions are presented in a biased way in an attempt to influence the respondent
Term
Campaign Platform
Definition
A candidate’s description of his or her issue positions and the kinds of policies he or she will seek to enact in office
Term
Opposition research
Definition
Attempts by a candidate’s campaign or other groups of supporters to uncover embarrassing or politically damaging information about the candidate’s opponent
Term
Attack ads
Definition
Campaign advertising that criticizes a candidate’s opponent—typically by making potentially damaging claims about the opponent’s background or record—rather than focusing on positive reasons to vote for the candidate
Term
Federal Election Commission
Definition
The government agency that enforced and regulates campaign finance laws; made up of six presidential appointees, of whom no more than three can be members of the same party
Term
Hard money
Definition
Donations that are used to help elect or defeat a specific candidate
Term
Soft money
Definition
Contributions that can be used for voter mobilization or to promote a policy proposal or point of view as long as these efforts are not tied to supporting or opposing a particular candidate
Term
Paradox of voting
Definition
The question of why citizens vote even though their individual votes stand little chance of changing the election outcome
Term
Turnout
Definition
The percent of registered voters who cast a ballot in a given election
Term
Issue voters
Definition
People who are well-informed about their own policy preferences and knowledgeable about the candidates—and use all of this information when they decide how to vote
Term
Reasonable vote
Definition
A vote that is likely to be consistent with the voter’s true preference about the candidates
Term
Coattails
Definition
The idea that a popular president can generate additional support for candidates affiliated with his party. Coattails are weak or nonexistent in most American elections
Term
Split ticket
Definition
A ballot on which a voter selects candidates from more than one political party
Term
Straight tickets
Definition
A ballot on which a voter selects candidates from only one party
Term
Voting cues
Definition
Pieces of information about a candidate that are readily available, easy to interpret, and lead a citizen to decide to vote for a particular candidate
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