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Chapter 7
The Mass Media and the Political Agenda
15
Civics
12th Grade
10/15/2012

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Cards

Term
High-Tech Politics
Definition
A politics in which the behavior of citizens and policymakers and the political agenda itself are increasingly shaped by technology.
Term
Mass Media
Definition
Television, radio, newspapers, magazines, the Internet, and other means of popular communication.
Term
Media Event
Definition
Events purposely staged for the media that nonetheless look spontaneous. In keeping with politics as theater, media events can be staged by individuals, groups, and government officials, especially presidents.
Term
Press Conferences
Definition
Meetings of public officials with reporters.
Term
Investigative Journalism
Definition
The use of detective-like reporting to unearth scandals, scams, and schemes, putting reporters in adversarial relationships with politicial leaders.
Term
Print Media
Definition
Newspapers and magazines, as compared with broadcast media.
Term
Broadcast Media
Definition
Television and radio, as compared with print media.
Term
Chains
Definition
By 1994, more than 80 percent of America's daily papers were controlled by national and regional chains.
Term
Narrowcasting
Definition
Media programming on cable TV or the Internet that is focused on one topic and aimed at a particular audience. Examples include MTV, ESPN, and C-SPAN.
Term
Beats
Definition
Specific locations from which news frequently emanates, such as Congress or the White House. Most top reporters work a particular beat, thereby becoming specialists in what goes on at that location.
Term
Trial Balloons
Definition
An intentional news leak for the purpose of assessing the political reaction.
Term
Sound Bites
Definition
Short video clip of approximately 15 seconds, typically all that is shown from a politician's speech or activites on the nightly television news.
Term
Talking Head
Definition
A shot of a person's face talking directly to the camera. Because this is visually unappealing, the major commercial netowkrs rarely show a politician talking one-on-one for very long.
Term
Policy Agenda
Definition
The issues that attract the serious attention of public officials and other poeple actively involved in politics at the time.
Term
Policy Entrepeneurs
Definition
People who invest their political "capital" in an issue. According to John Kingdon, a policy entrepreneur "could be in or out of government, in elected or appointed positions, in interest groups or research organizations."
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