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| A government tax on goods or services entering a country; primarily serving to raise prices on imports. |
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| The practice of shielding one or more industries within a country’s economy from foreign competition through the use of tariffs or quotas. |
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A restriction placed on the amount of a product allowed to enter or leave a country.
World Trade Organization- Institution that sets rules governing trade between its members through a panel of trade experts. |
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| Exists when firms originate, produce, and market their products and services worldwide. |
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| Mulitdomestic Marketing Strategy- |
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| A multinational firms strategy of offering a many different products variations, brand names, and advertising programs as countries in which it does business. |
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| Global Marketing Strategy |
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| The practice of standardizing marketing activities when there are cultural similarities and adapting them when cultures differ. |
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| A brand marketed under the same name in multiple countries with similar and centrally coordinated marketing programs. |
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| Consumer groups living around the world who have similar needs or seeker similar benefits from products or services. |
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| he study of similarities and differences among consumers in two or more nations or societies. |
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| A society’s personally or socially preferable modes of conduct or states of existence that tend to persist over time |
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| Norms and expectations about the way people do things in a specific country. |
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| Foreign Corrupt Practices Act (1977) |
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| A law that makes it a crime an official of a foreign government or political party to obtain or retain business. |
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| Re-translation a word or phrase back into the original language using a different interpreter to catch errors. |
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| The price of one country’s currency expressed in terms of another country’s currency. |
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| Producing goods in one country and selling them in another country. |
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| When a foreign company and a local firm invest together to create a local business, sharing ownership, control , and the profits of the new company. |
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| When a domestic firm actually invests in and owns a foreign subsidiary or division. |
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| When a firm sells a product in a foreign country below its domestic price or below its actual cost. |
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| A situation in which products are sold through unauthorized channels of distribution. |
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