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Chapter 6 Vocab
The Media
14
Law
11th Grade
10/08/2012

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Term
Attentive Policy Elites
Definition
Leaders who follow news in specific policy areas
Term
Two-step flow of communication
Definition
the process in which a few policy elites gather information and then inform their more numerous followers, mobilizing them to apply pressure to government
Term
Blog
Definition
A form of newsletter, journal, or "log" of thoughts for public reading, usually devoted to social or political issues and often updated daily. The term derives from weblog.
Term
Newsworthiness
Definition
The degree to which a nes story is important enough to be covered in the mass media.
Term
Market-driven journalism
Definition
both reporting news and running commercials geared to a target audience defined by demographic characteristics
Term
Infotainment
Definition
a mix of information and diversion oriented to personalities or celebrities, not linked to the day's events, and usually unrelated to public affairs or policy; often called soft news
Term
Federal communications Commission
Definition
an independent federal agency that regulates interstate and international communications by radio, television, telephone, telegraph, cable, and satellite
Term
Gatekeepers
Definition
Media executives, news editors, and prominent reporters who direct the flow of news
Term
Horse race journalism
Definition
election coverage by the mass media that focuses on which candidate is ahead rather than on national issues
Term
Media Event
Definition
a situation so newsworthy that the mass media are compelled to cover it. Candidates often create such situations to garner media attention
Term
Television Hypothesis
Definition
the belief that television is to blame for the low level of citizens knowledge about public affairs
Term
Political Agenda
Definition
a list of issues that need government attention
Term
Going Public
Definition
a strategy whereby a president seeks to influence policy elites and media coverage by appealing directly to the american people.
Term
Watchdog Journalism
Definition
Journalism that scrutinizes public and business institutions and publicizes perceived misconduct
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