Term
|
Definition
| Leaders who follow news in specific policy areas |
|
|
Term
| Two-step flow of communication |
|
Definition
| the process in which a few policy elites gather information and then inform their more numerous followers, mobilizing them to apply pressure to government |
|
|
Term
|
Definition
| A form of newsletter, journal, or "log" of thoughts for public reading, usually devoted to social or political issues and often updated daily. The term derives from weblog. |
|
|
Term
|
Definition
| The degree to which a nes story is important enough to be covered in the mass media. |
|
|
Term
|
Definition
| both reporting news and running commercials geared to a target audience defined by demographic characteristics |
|
|
Term
|
Definition
| a mix of information and diversion oriented to personalities or celebrities, not linked to the day's events, and usually unrelated to public affairs or policy; often called soft news |
|
|
Term
| Federal communications Commission |
|
Definition
| an independent federal agency that regulates interstate and international communications by radio, television, telephone, telegraph, cable, and satellite |
|
|
Term
|
Definition
| Media executives, news editors, and prominent reporters who direct the flow of news |
|
|
Term
|
Definition
| election coverage by the mass media that focuses on which candidate is ahead rather than on national issues |
|
|
Term
|
Definition
| a situation so newsworthy that the mass media are compelled to cover it. Candidates often create such situations to garner media attention |
|
|
Term
|
Definition
| the belief that television is to blame for the low level of citizens knowledge about public affairs |
|
|
Term
|
Definition
| a list of issues that need government attention |
|
|
Term
|
Definition
| a strategy whereby a president seeks to influence policy elites and media coverage by appealing directly to the american people. |
|
|
Term
|
Definition
| Journalism that scrutinizes public and business institutions and publicizes perceived misconduct |
|
|
