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| a collection of businesses with a common line of products or services |
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| is a way to understand the industry's ability to support new growth |
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is the degree of stability or instability in an industry |
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| is the number and diversity of contact with which you must deal |
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| is a group of people or companies who have a demand for a product or a service and are willing to buy it |
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| is the particular group of customers you are interested in |
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| is the process of grouping a market into smaller subgroups defined by specific characteristics |
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| subgroups of buyers with similar characteristics |
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| is the study of the market based on where customers live |
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| are the personal characteristics of a population |
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| is the study of consumers based on social and psychological characteristics |
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| customers who buy goods or services for business use |
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| is the collection and analysis of information aimed at understanding the behavior of consumers in a certain market |
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| is used when you know very little about a subject |
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| is a group of people whose opinions are studied to determine the opinions that can be expected from a larger population |
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done when you want to determine the status of something |
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| involves studying the past (Patterns fromt he past can then be used to explain present circumstances and predict future trends) |
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| Information that has already been collected by someone else |
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| is information you obtain for the first time and use specifically for your study |
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| are conditions or circumstances that make it difficult or costly for outside firms to enter a market to compete with the established firm or firms |
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| are situations where the cost of producing one unit of a good or service decreases as the volume of production increases |
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| is a portion of the total sales generated by all competing companies in a given market |
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| is a small, specialized segment of the market, ussually based on customer needs discovered in market research |
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| is a feature that makes a product more desirable than it competitors' products |
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| is a complete picture of a venture's prospective customers |
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| pinpoints the features and benefits of your goods or services that customers value |
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