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| inflammatory words or thoughts followed by a "conclusion". Substitutes anger for reason and judgment in considering issue |
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| blaming a certain group of people, or even a single person for all of life's troubles |
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| Trying to scare people into doing something or accepting a position |
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| special case of scare tactics; to substitute fear for reason and judgment |
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| When feeling sorry for someone drives us to a position on an unrelated matter |
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| Find fault with a person because of envy |
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| Allowing praise of oneself substitue for judgment about the truth of a claim, or trying to get others to do this |
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| Elicit feelings of guilt to ge tothers to do or not to do something, or to accept the view that they should or should not do it |
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| Accepting or urging acceptance or rejection of a claim simply because it would be pleasant or unpleasant if it were true |
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| desire for acceptance motivates us to accept a claim not bc of its merits but because we will gain someone's approval or having it withdrawn |
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| substituting pride or membership in a group for reason and deliberation in arriving at a position on an issue. VERY COMMON |
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| a powerful and fierce emotion that can lead to blind endorsement of a country's policies and practices |
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