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Chapter 6
Chapter 6 Vocab
19
Marketing
10th Grade
12/12/2012

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Term
Consumer Behavior
Definition
The study of consumers and how they make decisions.
Term
Final Consumers
Definition
Consumers who buy a product or service for personal use.
Term
Business Consumers
Definition
Consumers who buy good and services to produce and market other good ans services or for resale.
Term
Want
Definition
An unfulfilled desire.
Term
Need
Definition
Anything you require to live or function properly.
Term
Motivation
Definition
Set of positive or negative factors that direct individual behavior.
Term
Buying Motives
Definition
The reasons that you bought a certain product or service.
Term
Emotional Motives
Definition
Reasons for a purchase based on feelings beliefs, or attitudes.
Term
Rational Motives
Definition
Reasons for a purchase based on facts or logic.
Term
Patronage Motives
Definition
Reasons for a purchase based on loyalty, or consumer branding.
Term
Buying Behavior
Definition
The decision process and actions of consumers as they buy services and products.
Term
Consumer Decision-Making Process
Definition
The process by which consumers collect and analyze information to make choices among alternatives.
Term
Personal Identity
Definition
Term
Personality
Definition
Term
Attitude
Definition
Term
Self-Concept
Definition
Term
Lifestyle
Definition
Term
Culture
Definition
Term
Reference Group
Definition
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