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Definition
| the process of systematically collecting, recorning, analyzing, and presenting data related to marketing goods and services. |
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Definition
| published data that have been collected for some other purpose. |
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Definition
| original research conducted for a specific marketing situation. |
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Definition
| research technique that involves watching actual behavior and recording it. |
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Term
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Definition
| a study that counts everyone in the research population. |
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Definition
| a number of people who are representative of a study's population. |
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Definition
| the path a product takes without the help of any intermediaries between the producer and consumer. |
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Definition
| marketing activities to sell products directly to customers through the use of a customer database. |
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Term
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Definition
| the path a product takes using intermadiaries between the producer and consumer. |
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