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Definition
P.218
A person's unique psychological makeup and how it consistently influences the way a person responds to her environment. |
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Definition
P.218
Immediate gratification.
Opperates according to the pleasure principle. |
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Definition
P.218
Our basic desire to maximize pleasure and avoid pain guides our behavior. |
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Definition
P.218
Counterweight to the id.
Acts as a person's conscience. |
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Term
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Definition
P.218
Mediates between the id and the superego. Find ways to gratify the id that the outside world will find acceptable. |
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Term
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Definition
P.220
A qualitative research approach, based on psychoanalytic (Freudian) interpretations, whith a heavy emphasis on unconscious motives for consumption. |
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Term
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Definition
P.222
Universally recognized ideas and behavior patterns.
Ex. birth, death, or the devil |
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Definition
P.224
The identifiable characteristics that define a person. |
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Definition
P.224
Individualist orientation |
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Definition
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Definition
P.226
The set of traits people attribute to a product as if it were a person. |
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Definition
P.226
One that looks like the original but is in fact a critique of it. |
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Definition
P.228
Practice whereby people give inanimate objects qualities that make them somehow alive. |
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Definition
P.229
Pattern of consumption that reflects a person's choices on how to spend her time and money. |
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Term
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Definition
P.236
Linking products together to create a more desirable connotation in the consumers mind. |
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Term
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Definition
P.236
Symbolic meaning of different products relate to one another. |
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Term
| Consumption Constellation |
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Definition
P.236
A set of products and activities used by consumers to define, communicate, and perform social roles. |
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Term
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Definition
P.240
(Activities, Interests, and Opinions)
the psychographic variables researchers use to group consumers. |
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Term
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Definition
P.240
Only 20 percent of a product's users account for 80 percent of the volume of product a company sells. |
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Term
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Definition
P.242
The values and lifestyles system.
A psychographic segmentation system used to categorize consumers into clusters, or VALS |
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Term
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Definition
P.244
Techniques that combine consumer demographic information with geographic consumption patterns to permit precise targeting of consumers with specific characteristics. |
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Term
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Definition
P.245
A patter of food and beverage consumptin that reflects the values of a social group. |
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Term
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Definition
P.246
Potential Rating Index by Zip Market
Clustering technique that classifies every zip code in the United States inot one of 66 categories, ranging from the most affluent "Bleu-Blood Estates" to the least well off "Public Assistance," developed by Claritas, Inc. |
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Term
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Definition
P.247
Presenting people with advertisements based on their Internet use. |
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