Single-Channel Retailing

A distribution approach whereby a retailer sells to

consumers through one retail format.

Multi-Channel Retailing

Approach whereby a retailer sells to consumers

through multiple retail formats.

Nonstore Retailing

Utilizes strategy mixes that are not store-based to reach

consumers and complete transactions. It occurs via direct

marketing, direct selling, and vending machines.

Direct Marketing

Form of retailing in which a customer is first exposed to a

good or service through a nonpersonal medium and then

orders by mail, phone, or fax - and increasingly by

computer.

Data-Based Retailing

Way to collect, store, and use relevant information on

customers.

Specialog

Enables a retailer to cater to the specific needs of customer

segments, emphasize a limited number of items, and

reduce catalog production and postage costs.

Infomercial

Program-length TV commercial (most often, 30 minutes in

length) for a specific good or service that airs on cable

television or on broadcast television, often at a fringe time.

It is particularly worthwhile for products that benefit from

visual demonstrations.

Direct Selling

Includes both personal contact with consumers in their

homes (and other nonstore locations such as offices) and

phone solicitations initiated by a retailer.

Vending Machine

Format involving the cash- or card-operated dispensing of

goods and services. It eliminates the use of sales personnel

and allows around-the-clock sales.

Internet

Global electronic superhighway of computer networks that

use a common protocol and that are linked by

telecommunications lines and satellite.

World Wide Web

Way of accessing the Internet, whereby people work with

easy-to-use Web addresses and pages. Users see words,

colorful charts, pictures, and video, and hear audio.

Video Kiosk

Freestanding, interactive, electronic computer terminal

that displays products and related information on a

video screen; it often uses a touchscreen for consumers

to make selections.