Term
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Definition
| Peoples who know all the facts and logically compare choices to get the greatest satisfaction from spending their time and money. |
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Term
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Definition
| concerned with making the best use of a consumer's time and money -as the consumer judges it. |
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Term
Economy of purchase of use
efficiency in operation or use
dependability in use
improvement of earnings
convenience |
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Definition
| Some economic needs --list 5 |
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Term
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Definition
| the basic forces that motivate a person to do something |
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Term
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Definition
| needs that are learned during a person's life. |
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Term
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Definition
| a strong stimulus that encourages action to reduce a need. |
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Term
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Definition
| concerned with biological needs --food, liquid, rest and sex. |
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Term
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Definition
| concerned with protection and physical well-being (perhaps involving health, security, medicine and exercise). |
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Term
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Definition
| concerned with love,friendship, status and esteem --things that involve a person's interaction with others. |
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Term
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Definition
| concerned with an individual's need for personal satisfaction --unrelated to what others think or do. (Self-esteem, accomplishment, fun, freedom and relaxation.) |
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Term
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Definition
| How we gather and interpret information from the world around us. |
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Term
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Definition
| Our eyes and minds seek out and notice only information that interests us. |
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Term
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Definition
| We screen out or modify ideas, messages and information that conflict with previously learned attitudes and beliefs. |
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Term
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Definition
| we remember only what we want to remember. |
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Term
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Definition
| a change in a person's thought processes caused by a prior experience. |
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Term
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Definition
| products, signs, ads and other stimuli that encourages action. |
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Term
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Definition
| an effort to satisfy a drive. |
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Term
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Definition
| the learning process that occurs when the response is followed by satisfaction --that is a reduction in the drive. |
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Term
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Definition
| a person's point of view toward something. |
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Term
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Definition
| a person's opinion about something. ________ may help shape a consumer's attitude but don't necessarily involve any liking or disliking. |
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Term
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Definition
| an outcome or event that a person anticipates or looks forward to. important issue for marketers because a consumer is likely to be dissatisfied if his or her _________ are not met. |
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Term
| Psychographics or Lifestyle analysis |
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Definition
| Analysis of a person's day-to-day pattern of living as expressed in that person's Activities, Interests and Opinions (AIO) |
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Term
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Definition
| Activities, Interests and Opinions |
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Term
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Definition
| A group of people who have approximately equal social position as viewed by others in the society. |
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Term
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Definition
| people to whom an individual looks to when forming attitudes about a particular topic. |
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Term
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Definition
| a person who influences other. They are not necessarily wealthier or better educated. A person may be one for a particular subject but not necessarily on another subject. |
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Term
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Definition
| the whole set of beliefs, attitudes and ways of doing things of a reasonably homogeneous set of people. |
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Term
| extensive problem solving |
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Definition
| Put much effort into deciding how to satisfy a need -- as is likely for a completely new purchase or to satisfy an important need. |
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Term
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Definition
| used by consumers when some effort is required in deciding the best way to satisfy a need. Consumer may have previous experience but isn't quite sure which choice to make at the moment. |
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Term
| routinized response behavior |
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Definition
| he or she regularly selects a particular way of satisfying a need when it occurs. typical when a consumer has considerable experience in how to meet a specific need and requires no new information. |
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Term
| low-involvement purchases |
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Definition
| purchases that have little importance or relevance for the customer. --buying salt or milk. |
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Term
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Definition
| a feeling of uncertainty about whether the correct decision was made. May lead a customer to seek additional information to confirm the wisdom of the purchase and thus reduce the tension. reassurance from good customer service representatives can help reduce the tension. |
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Term
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Definition
| the steps individual's go through on the way to accepting or rejecting a new idea. Similar to decision-making process, learning plays a clearer role and the promotion's contribution to a marketing mix is more visible. |
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