Term
| advertising support model |
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Definition
| advertising support model |
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| Informal work on projects, other than those officially assigned, of employees’ own choosing and initiative. |
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| Protected environments for new, small businesses. |
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| A formal planning step that focuses on the entire venture and describes all the elements involved in starting it. |
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Definition
| The pursuit of lucrative opportunities by enterprising individuals. |
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Term
| entrepreneurial orientation |
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Definition
| The tendency of an organization to identify and capitalize successfully on opportunities to launch new ventures by entering new or established markets with new or existing goods or services. |
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| A new business having growth and high profitability as primary objectives. |
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| Individual who establishes a new organization without the benefit of corporate sponsorship. |
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| An entrepreneurial alliance between a franchisor (an innovator who has created at least one successful store and wants to grow) and a franchisee (a partner who manages a new store of the same type in a new location). |
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Term
| initial public offering (IPO) |
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Definition
| Sale to the public, for the first time, of federally registered and underwritten shares of stock in the company. |
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| Charging fees to bring buyers and sellers together. |
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| New-venture creators working inside big companies. |
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| People’s judgment of a company’s acceptance, appropriateness, and desirability, generally stemming from company goals and methods that are consistent with societal values. |
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| A description of the good or service, an assessment of the opportunity, an assessment of the entrepreneur, specification of activities and resources needed to translate your idea into a viable business, and your source(s) of capital. |
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| A project team designated to produce a new, innovative product. |
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Definition
| A business having fewer than 100 employees, independently owned and operated, not dominant in its field, and not characterized by many innovative practices. |
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| Goodwill stemming from your social relationships; a competitive advantage in the form of relationships with other people and the image other people have of you. |
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| Charging fees for site visits. |
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Definition
| Charging fees for goods and services. |
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