Term
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Definition
| the actions a person takes in purchasing and using products and services. |
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Term
| Purchase Decision Process |
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Definition
| THe stages a buyer passes through in making choices about which products or services to buy. |
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Term
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Definition
| The personal, social, and economic significance of a purchase to the consumer. |
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Term
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Definition
| The energizing force that stimulates behavior to satisfy a need. |
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Term
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Definition
| A persons consistent behaviors or responses to recurring situations. |
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Term
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Definition
| The process by which a person selects, organizes, and interprets information to create a meaningful picture of the world. |
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Term
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Definition
| The anxiety felt when a consumer cannot anticipate possible negative outcomes of a purchase. |
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Term
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Definition
| Behaviors that result from repeated experience or reasoning. |
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Term
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Definition
| A favorable attitude toward and consistent purchase of a single brand over time. |
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Term
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Definition
| A tendency to respond to something in a consistently favorable or unfavorable way. |
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Term
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Definition
| A consumers perspections of how a product or brand performs. |
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Term
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Definition
| Individuals who have social influence over others. |
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Term
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Definition
| People influencing each other in personal conversations. |
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Term
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Definition
| People to whome an individual looks as a basis for self appraisal or as a source of personal standards. |
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Term
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Definition
| A family's progression from formation to retirement, each phase bringing with it distinct purchasing behavior. |
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Term
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Definition
| Subgroups within the larger, or national, culture with unique values, ideas and attitudes. |
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Term
| 5 Steps of Decision Process |
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Definition
1. Problem Recognition
2. Information Search
3. Alternative Evaluation
4. Purchase Decision
5. Postpurchase Behavior. |
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Term
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Definition
| Scan your memory for previous experiences with products or brands. |
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Term
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Definition
| Needed when... past experience or knowledge is insufficient, risk of making wrong purchase decision high, and cost of gathering information is low. |
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Term
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Definition
| Relatives and friends whom the consumer trusts |
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Term
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Definition
| Including various product rating organizations such as Consumer Reports, government agencies, and TV "consumer programs". |
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Term
| Marketer-Dominated Sources |
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Definition
| Information from sellers including advertising, company Web sites, salespeople, point-of-purchase displays in store. |
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Term
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Definition
| Represent both the objective attributes of a brand (such as a display) and the subjective ones (such as a prestige) you use to compare different products and brands. |
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