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Definition
| People who know all the facts and ligically compare choices to get the greatest satisfaction from spending their time and money |
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Definition
| Concerned with making the best use of a consumer's time and money |
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| What is left of income after paying taxes and paying for necesities |
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Definition
| Basic forces that motivate a person to do something |
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Definition
| "needs" that are learned during a person's life |
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| Strong stimulus that encourages action to reduce a need |
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Definition
| Biological needs-food, water, rest, and sex |
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Definition
| Concerned with protection and physical well-being - health, security, medicine, exercise |
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| Concerned with love, friendship, status, esteem |
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Definition
| Individual's need for personal satisfaction - selfesteem, fun, freedom, accomplishment, relaxation |
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| first comes physiological needs, then safety, then social, and lastly personal |
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Definition
| How we gather information and interpret it from thw world around us |
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Term
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Definition
| our eyes and mind seek out and notice only info that interests us. (exiting out of popups without noticing it) |
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Term
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Definition
| screen out or modify ideas, messages, and info that conflicts with previously learned attitudes or beliefs |
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Term
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Definition
| remember only what we want to remember |
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Definition
| products, signs, ads, etc |
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Definition
| effort to satisfy a drive |
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Term
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Definition
| person's point of view toward something |
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Definition
| person's attitude about something |
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Term
| Psychographics/lifestyle analysis |
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Definition
analysis of person's everyday pattern of living as expressed in that person's activities, opinions, and interests - AOI's |
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Term
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Definition
| people to whom and individual looks when forming attitudes about a particular topic. |
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Definition
| Person who influences others |
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Term
| Extensive problem solving |
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Definition
| putting much effort into deciding how to satisfy a need. |
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Term
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Definition
| Some effort is required in deciding the best way to satisfy a need. |
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Term
| Routinized response behavior |
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Definition
| he or she regularly selects a particular way of satisfying a need when it occurs |
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Term
| Low-involvement Purchases |
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Definition
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Term
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Definition
| a feeling of uncertainty about whether the correct decision was made |
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Term
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Definition
the steps individuals go through on the way to accepting or rejecting a new idea
1) awareness - wants to know about product but lacks details
2) Interest - gathering info about the product
3) evaluation - begins to give product a mental trial
4) trial - buy product, experiment with it |
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