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Chapter 4 Markets
Mrs. Dare's Marketing Course
13
Marketing
12th Grade
09/27/2012

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Cards

Term
B2B
Definition
business selling to business
Term
B2C
Definition
business selling to consumers
Term
business market
Definition
customers who buy products for use in a business
Term
consumer
Definition
buys products for his or her own use
Term
consumer market
Definition
customers who buy products for their own use
Term
government
Definition
organizations and institutions that run a geographic area, such as a country, and includes federal, state, county and local governments
Term
institution
Definition
nonprofit corporation, such as a school,k hospital or charitable organization
Term
market
Definition
a group of people who want a product and are able to buy it
Term
mass market
Definition
when all the customers for a type of product are considered together
Term
market segment
Definition
subgroup of a larger market
Term
marketing strategy
Definition
selection of a target market and the development of a marketing mix to meet the needs and wants of the target market
Term
producer
Definition
business that makes goods and services
Term
reseller
Definition
business that buys finished products to resell at a profit
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